| Type of business | Private |
|---|---|
| Founded | 2009 |
| Headquarters | |
| Area served | Global |
| Industry | Online Advertising, Real-Time Bidding |
| Services | Ad serving, Demand-Side Platform |
| URL | http://www.sitescout.com/ |
| Launched | 2009 |
| Current status | Active |
SiteScout Inc. is an advertising display company based in Toronto, Canada that was first founded in 2009. The company offers self-serve advertising software that enables users to manage different formats of ad campaigns.
Awards
In November 2012, SiteScout was chosen by the Canadian Innovation Exchange (CIX) as one of the top 20 most innovative companies in Canada [2]. In the same month, SiteScout was also selected by The C100 for their 48 Hours In The Valley program [3]
In April 2013, SiteScout was ranked as one of the Top 25 "Up and Coming" ICT firms in Canada based on innovation [4]
Corporate Milestones
According to TechCrunch, SiteScout had approximately $20 million in revenue in 2012 from over 5000 customers [5].
In 2013 the company acquired part of the technology and coding used by AdBrite. [6] [7]
Expansion Into Mobile Advertising
SiteScout allowed its users to bid on mobile ads from its SSP Partners through its DSP in November 2012 [8] providing access to 30 billion mobile ad views per month. [9].
References
- ^ "SiteScout.com Site Info". Alexa Internet. Retrieved 2013-06-24.
- ^ "CIX lists Canada's 20 most innovative companies". The Globe and Mail. Retrieved 27 June 2013.
- ^ "23 Startups Will be Joining the C100 at 48 Hours in the Valley Next Month". Tech Vibes. Retrieved 27 June 2013.
- ^ "Top 25 Canadian Up and Coming ICT Companies". Branham Group Inc. Retrieved 27 June 2013.
- ^ "Self-Serve Ad Platform SiteScout Now Has 5,000 Customers, $20M In Revenue". Tech Crunch. Retrieved 27 June 2013.
- ^ "SiteScout Acquires IP Developed By Defunct Ad Exchange adBrite". Tech Crunch. Retrieved 26 June 2013.
- ^ "News From the Advertising Industry". New York Times. Retrieved 25 July 2013.
- ^ "SiteScout Adds Powerful Mobile Offering to Its Ad-Buying Platform". Retrieved 27 June 2013.
- ^ "SiteScout's Mobile DSP - The Agency Model In Review". Retrieved 1 August 2013.