The scene where Gordon pays tribute to Earnhardt was filmed on location at Dale Earnhardt Plaza in
Kannapolis, North Carolina.[3]
Release
In the United States, the documentary premiered on
Fox Sports 1 on February 14, 2019, immediately after the running of the
Gander RV Duels.[4]
Reception
In an interview with Fox Sports, Dale Earnhardt Jr. commented that the film told the story "just the way it was" and that he appreciated Gordon's tribute to his father: "It was real, you know? It was real."[5]
According to
Nielsen Media Research, Unrivaled earned 854,000 viewers during its premiere, making it FS1's most-watched original film debut.[6]