Country of origin | Germany |
---|---|
Introduced | 1924 |
Website |
www |
Club-Mate (German pronunciation: [ˈklʊp ˈmaːtə]) is a caffeinated carbonated mate-extract beverage made by the Loscher Brewery (Brauerei Loscher) in Münchsteinach, Germany, which originated in 1924. [1] Club-Mate has 20 mg of caffeine per 100 ml, sugar content of 5 g per 100 ml, and 20 kcal per 100 ml, which is lower than other beverages such as cola or most energy drinks. Club-Mate is available in 0.33-litre and 0.5-litre bottles.
Some Club-Mate bottles include the slogan "man gewöhnt sich daran", which roughly translates as "you'll get used to it".
Examples of Club-Mate-based mixed drinks are: vodka-mate; Tschunk, [2] [3] a combination of rum and Club-Mate; Jaeger-Mate, a mix of Jägermeister and Club-Mate.
Geola Beverages of Dietenhofen, Germany originally formulated and marketed Club-Mate under the name Sekt-Bronte in 1924. [4] The drink was only known regionally until acquired by Loscher and marketed under the name Club-Mate in 1994. [5]
In December 2007, Loscher marketed a Club-Mate winter edition. The limited-edition Club-Mate consists of the original formula mixed with cardamom, cinnamon, star anise and citrus extract. It is since sold regularly for a limited time during winter.
In 2009, a Club-Mate-styled cola variety was introduced. Unlike other colas, its recipe includes mate-extract.
In 2013, Club-Mate Granat, a Club-Mate variety with additional pomegranate flavor, was introduced.
Club-Mate Zero, a sugar free version of Club-Mate is available since April 2022. [6]
As of July 2010, the company listed countries for example the United Kingdom, [7] the United States, [8] Belgium, [9] Bulgaria [10] and Luxembourg to reach distributors in 60 countries, [11] primarily in Europe, but also in Canada, [12] Australia, Hong Kong, Costa Rica and Taiwan. [13]
Club-Mate has developed a following in computer hacker culture and tech start-ups, especially in Europe. Bruce Sterling wrote in Wired magazine that it is the favorite beverage of Germany's Chaos Computer Club. [14] It is also popular at Noisebridge [15] and HOPE [16] in the United States, Electromagnetic Field in the UK, the Hack-Tic events in the Netherlands and the FOSDEM in Belgium. Club-Mate appeared in numerous leading media websites like Al-Jazeera, [17] TechCrunch [18] and Vice. [19]
For similar reasons, the drink is also popular among ravers in cities across Europe such as Berlin. [20]
There are several variations on the original recipe available: Club-Mate IceT Kraftstoff (an iced-tea variant with slightly higher caffeine content (220 mg per L) and more sugar), Club-Mate Granat (with added pomegranate for a more fruity taste) and Club-Mate Winter Edition (with spices giving it a gingerbread-like taste - this edition is only available during the winter months). [6] The latest variation is Club-Mate Zero, a sugar free version. [6]
Cocktail | |
---|---|
Type | Highball |
Base spirit | |
Commonly used ingredients |
|
Preparation | Dice limes, put them together with the brown sugar into a high glass and crush both. Add crushed ice and pour the rum and the Club-Mate over it. Add a straw |
Tschunk [ˈtʃʊnk] is a German highball consisting of Club-Mate and white or brown rum. It is usually served with limes and cane or brown sugar. [21] [22]
Like Club-Mate, the Tschunk is a typical drink within European hacker culture [23] [24] and can often be found at scene typical events or locations like the Chaos Communication Congress. [22] [25]
{{
cite web}}
: CS1 maint: url-status (
link)