Tracker is a chewy cereal bar manufactured by Mars, Incorporated, [1] which has been sold in the UK and Ireland since the 1980s. [2] The same product is sold in other parts of Europe under the manufacturers' Balisto brand. [3]
Trackers come in seven flavours: Crunchy Peanut, Chocolate Chip, White Chocolate Chip, Roasted Nut, Raisin, Burst of Berries and Tangy Lemon.[ citation needed] Of these varieties, the first two are sold under the Balisto brand in Switzerland,[ citation needed] while three varieties are reportedly "certified" by the producer as kosher. [4]
The bars are individually wrapped, and are sold individually or (in some the case of some varieties) can be bought in multi-pack grocery boxes. [5]
As of 2002, Mars' Tracker brand reportedly had an 11% market of the UK cereal bar market, behind Kellogg's Nutri-Grain and Special K products. [3]
Mars is considering rebranding its Tracker bar as Balisto, its European equivalent [..and..] expand the brand's UK offering beyond its half a dozen existing variants to take in the dozen or so different versions marketed under the Balisto name [..] Tracker holds an 11% share of the UK cereal bar market, lagging far behind market leader Kellogg, whose combined Nutri-Grain and Special K brands enjoy a 58% share