The Kia Ora Incident is an incident that took place in 1984, at a time when the use of Māori phrases was uncommon in New Zealand. An Auckland telephone operator, Naida Glavish (then known as Naida Povey), was instructed to stop using " kia ora" when greeting callers after the post office had received a complaint. At the time, the Post Office had a rule book stating that the standard greeting to be used was "Tolls here. Number please", as this was considered most efficient at peak times. [1] Glavish refused to stop using "kia ora" and was stood down, with the whole affair attracting much public interest. She was later given back her original job. [2] The Postmaster-General, Rob Talbot, initially supported the kia ora ban, [3] but then changed his mind and convinced the Prime Minister, Robert Muldoon, to overturn the prohibition on kia ora. [4]
This event is considered key in the movement to revitalise the Māori language. [4] A similar event took place in 2014 when KiwiYo Whangārei employees were banned from using the term " kia ora". [5] [2]