The Deadline Effect: How to Work Like It's the Last Minute-Before the Last Minute is a book by New York-based journalist Christopher Cox, published by Avid Reader in July 2021. [1] Reviews of this volume have been published in many peak media including The Wall Street Journal, [2] Financial Times, [3] The New Yorker, [4] and Time. [5] Based on both academic knowledge and narratives of organizational cases, the book provides a theory for understanding the mental dynamics imposed by pending deadlines, creating a guide to master commonly associated fears, and comfortably win each deadline scenario and keep customers happy.