"
Daisy" is a controversial
political advertisement aired on television during the
1964 United States presidential election by incumbent president
Lyndon B. Johnson's campaign. Though only used once, during a September 7, 1964, telecast of
David and Bathsheba on
The NBC Monday Movie, it is considered an important factor in Johnson's
landslide victory over
Barry Goldwater and an important turning point in
political and
advertising history.Video:
Tony Schwartz