Recognizability – The title is a name or description of the subject that someone familiar with, although not necessarily an expert in, the subject area will recognize.
Naturalness – The title is one that readers are likely to look or search for and that editors would naturally use to link to the article from other articles. Such a title usually conveys what the subject is actually called in English.
Precision – The title unambiguously identifies the article's subject and distinguishes it from other subjects. (See
§ Precision and disambiguation, below.)
Concision – The title is no longer than necessary to identify the article's subject and distinguish it from other subjects. (See
§ Concision, below.)
When a document needs to always reflect the current wording of the criteria, as might be the case when quoting it from another policy page, or from an essay or user home page, use the transclusion form: {{Principal Naming Criteria}}. It will automatically update in that document whenever it is changed at
WP:TITLE.
When it needs to be simply quoted for what it currently states, and needs to remain quoted at the revision it was at when it was quoted, as is normally the case during Talk page discussion, use the substitution form: {{subst:Principal Naming Criteria}}.
Either form can be enclosed inside a quotation block to set it off from other text: