T-Beauty, or Taiwanese Beauty, refers to beauty products and routines associated with Taiwan.
According to NBC "Taiwanese beauty movement focuses on a simple, holistic approach to skin care by using high-quality, natural ingredients and techniques rooted in traditional Chinese medicine." [1] It is also influenced by Taiwan's warm climate with a resulting emphasis on hydrating and lightweight products. [2]
In general it includes four steps: cleanse, tone, moisturize and sheet mask. [1]
The Taiwanese cosmetics industry got its start doing contract manufacturing for Japanese firms like Shiseido and the Kao Corporation. [1]
In the 2000s Taiwanese companies began exporting products under their own name. [1] Early successful brands included My Beauty Diary, Annie's Way, and Maskingdom. [3]
Taiwan banned cosmetic testing on animals in 2016. [1]
In 2017 Taiwan exported $730 million worth of cosmetics. [1]
The Taiwan Beauty Alliance is an industry organizing group. [4]