This article needs to be updated. The reason given is: They are no longer using any Swedish branding it seems; see
talk page. Please help update this article to reflect recent events or newly available information.(March 2022)
Svedka is a mid-priced[1] brand of
vodka owned by New York–based
Constellation Brands. The product name is a
portmanteau of the words Sverige or svensk ("Sweden" and "Swedish" respectively in the Swedish language) and "vodka". The spirit is unaged 40% alcohol (80
proof). A one-liter (35 imp fl oz; 34 U.S. fl oz) bottle is produced using about 1.5 kg (3.3 lb) of wheat and spring water.[citation needed] Svedka is bottled unflavored, and in
citron,
cherry,
clementine,
raspberry,
vanilla, blue raspberry, and
piña colada flavors.
Svedka vodka originates from a small brewery in
Lidköping, Sweden. For many Swedes it is unknown though.[2]
They made some "spooky
internet advertisements" for
Halloween in 2017. This led to many customers feeling uneasy and was ultimately an unsuccessful marketing campaign.[7]
Svedka Vodka was in 2008 described as "fast growing", as it added a new flavor, "Citron", Swedish for lemon.[8]
The
Swedish National Food Agency claims that it may not be distributed as Swedish vodka because "Swedish vodka" is a protected designation according to EU rules, and thus must meet certain requirements. The Swedish National Food Agency believes that
Lantmännen violates some of these requirements when the company transports the concentrated 96 percent alcohol to the United States to be diluted with water there.[9]