Snow Business is a provider of
artificial snow for various entertainment industries.[1][2][3] The company was founded by Darcey Crownshaw in 1982.[4] Crownshaw was working in the paper industry when a production unit filming The Last Days of Pompeii for
ABC-TV placed an order with his employers for three quarters of a ton of shredded grey cellulose paper to use as artificial volcanic ash.[5] The firm would not deliver less than 20 tons so Crownshaw fulfilled the order himself using the padding from
Jiffy bags.[6] Crownshaw later supplied the same production unit with paper snow, and spotting a gap in the market established Snow Business.[4]
^"How Darcey's idea has just snowballed: Everyone loves that first magical snowfall – so imagine earning your living from creating winter wonderlands for film and television". Gloucestershire Echo. Cheltenham. 21 August 2010. p. 6.
^
abCrewe, Candida (9 December 2000). "Someone's got to do it". The Times. London.