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Smash Our Stuff is an online video series by a Canadian group who queue to purchase a popular product, then destroy it in front of those still waiting in line. [1] The site started as "Smash My iPod", which involves smashing an iPod in front of the waiting crew. [2] The group claim that their performances are a social experiment, performed for the sake of entertainment. [3]
The iPod video led to similar spin-off performances from the group, including "Smash My Xbox", "Smash My PS3", and "Smash My Wii". [4] The money needed to purchase the items is raised by the donations of visitors to the website. [5] Since the smashing of the Xbox360 the SmashOurStuff crew were paid by a company named Tromsolan to smash an iPod Nano, which led to a one-year ban from the Yorkdale Shopping Centre in Toronto, Ontario, Canada.[ citation needed]
On January 16, 2007, the group's forums were closed by the administrators, due to legal issues with Apple.[ citation needed]
In response to Apple announcing the iPhone being launched in Canada, the SmashOurStuff team destroyed an iPhone on the main stage at the Toronto Freedom Festival on May 3, 2008.[ citation needed] In 2011 the group aimed to be the first people in their country to purchase an iPad 2, solely to destroy it.[ citation needed]
The background song used in each of the videos is titled " The Fallen" by Franz Ferdinand, which opens with the lyrics "Just because you like to destroy all of the things that bring the idiots joy."[ citation needed]