Adesegun Adeosun Jnr, popularly known as Smade, is a
Nigerian-born
Britishevent promoter, creative industry expert and
entrepreneur.[1][2][3][4][5] He is co-founder and CEO of
Afro Nation,[6][7][8][9] an annual music festival established to bring together the best African artists in afrobeats, hip hop, RnB, dancehall, amapiano and more. He is also the founder of Smade Entertainment, a UK-based entertainment company.[10][11][12]
Early life and education
Born in
Lagos State,
Nigeria and raised by both parents, Smade had his primary education at Ronik International School, Lagos and secondary education at Lagos State Model College. He moved to
London after gaining admission to study advertising and marketing at
University of the Arts London.[13] He then went on to acquire a Masters of Business Administration (MBA) in Marketing Pathway-Pass at
GSM London between 2011,[14] a Masters of Business Administration (MBA) from the
University of Wales in 2012.
In 2007, he established his entertainment management company, Smade Entertainment, an entertainment firm that was approved as co-partner in 2019 to co-organize
Afro Nation annually.[19][20][21][22]
Awards and recognition
Smade received several awards and recognitions for his work, some of which are:
2019 Best of Africa Awards – [23] Outstanding Achievements for Event Promotion Winner
2019 African Diaspora Awards – [24][25] Special Recognition Award, Promotion of music and culture Winner
2019 Afrobeats Live and Awards Power Players– [26] Winner
2019 The Nelas Academy Awards- Entertainment Promoter of the year Winner
2022 Global African Awards – [27] Outstanding contribution to Showbiz and Entertainment Winner
Personal life
He married his Zimbabwean girlfriend, Sianne McKop, on 20 October 2015, at the City Pavilion in London.[28][29]