Sie Holliday (pronounced "sigh holiday" [1]) was the radio name of Shirley Schneider (November 10, 1930 – June 23, 2006). [2] She was a Los Angeles radio personality at KRLA 1962–76 [3] (where she was one of the narrators of the Pop Chronicles [1] [4]) and KMPC 1976–78. [2] She did student radio at the University of Texas. [5] She had been reading promos for KRLA 1110, [6] when in 1962 they put her on the air from 6-10 p.m. Sundays, making her the first female disk jockey in Los Angeles. [7]