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Shoptiques is an online marketplace for women’s clothing and home décor. The company was started by Harvard Business School graduate and former Goldman Sachs investment banker Olga Vidisheva. [1] Shoptiques also provides services such as photography, shipping assistance, and digital marketing. [2]
Vidisheva spent her second year of Harvard Business School surveying over 800 boutiques to help her write the business plan for Shoptiques. [3] After graduation, she launched the site in the Spring of 2012 with 25 boutiques on the site. [4]
In November 2014, Shoptiques added its 1,000th boutique to the site. [5] In March 2015, the company released its mobile app. [6]
Shoptiques generates revenue based on commission, taking a percentage of each sale made on the site. [7] Each boutique curates its own selection of products on the site and customers can purchase products from multiple boutiques with a single checkout experience. [8]