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Shopping malls in New Jersey have played a major role in shaping the suburban landscape of the state following World War II.

History

Westfield Garden State Plaza in Paramus

New Jersey, the most densely populated state in the United States, and in the suburban sphere of influence of both New York City and Philadelphia, Pennsylvania, has a comparatively large number of notable malls throughout the state. Paramus, in Bergen County, is one of the largest shopping meccas in the country, with its four major shopping malls accounting for a significant proportion of the over $5 billion in annual retail sales generated in the borough, more than any other ZIP Code in the United States. [1] This high level of retail sales persists despite the fact that the County, in general, and the Borough, in particular, have blue laws that force the malls and other retailers to close on Sunday.

Garden State Plaza was the state's first shopping mall. It opened in three stages between May 1957 and September 1960 and was fully enclosed in 1984. The shopping complex is now known as Westfield Garden State Plaza. The Garden State's second mall-type shopping venue, Bergen Mall (now known as Outlets at Bergen Town Center), was built in Paramus and Maywood and was officially dedicated on November 14, 1957, with great fanfare, as Dave Garroway, host of The Today Show served as master of ceremonies. [2]

The Bergen Mall, which was fully enclosed in 1973, was first planned in 1955 by Allied Stores to have 100 stores and 8,600 parking spaces in a 1.5 million square feet (140×10^3 m2) mall that would include a 300,000 sq ft (28,000 m2) Stern's store and two other 150,000 sq ft (14,000 m2) department stores as part of the initial design. Allied's chairman B. Earl Puckett confidently announced The Bergen Mall as the largest of ten proposed centers, stating that there were 25 cities that could support such centers and that no more than 50 malls of this type would ever be built nationwide. [3] [4]

Cherry Hill Mall, was the first large indoor shopping center on the East Coast of the United States and attracted busloads of visitors soon after its opening in October 1961. (The Southdale Shopping Center in Edina, Minnesota, was the very first enclosed mall, beating Cherry Hill to the honor by five years). The popularity of the mall as a destination is often cited as one of the factors that led the mall's host municipality to change its name from Delaware Township, to its current name of Cherry Hill Township. [5]

Despite an early refusal to temporarily close other New Jersey shopping malls during the COVID-19 pandemic, [6] New Jersey Governor Phil Murphy eventually agreed to do so on March 17, 2020. [7] This came one day after the Jersey Gardens closed after an employee tested positive for COVID-19 and Jersey City Mayor Steve Fulop closed Jersey City's two major shopping malls Newport Centre and Hudson Mall. [6]

Role as public square

Freehold Raceway Mall in Freehold

With the shift in shopping from publicly owned Main Streets to privately held shopping malls, the question of access to malls, and their shoppers, as a public forum has been an issue raised nationwide. This issue has become particularly relevant in New Jersey, where malls in both suburban and exurban areas have largely supplanted local downtown districts as shopping destinations, depriving individuals and organizations of a public location to reach out to neighbors for distribution of fliers and other forms of expression. While different conclusions have been reached elsewhere, New Jersey's approach has been one of the most expansive in providing groups with access to malls as a public forum, despite their private ownership.

The Bergen Mall was the target of a lawsuit by nuclear-freeze advocates who challenged the malls restrictions on distribution of literature to shoppers. On October 12, 1984, Bergen County Superior Court judge Paul R. Huot ruled that the organization should be allowed to distribute literature anywhere and anytime in a shopping mall, noting that "The Bergen Mall has assumed the features and characteristics of the traditional town center for the citizens who reside in Paramus and surrounding Bergen County towns." [8]

The New Jersey Supreme Court has been at the forefront in providing access to malls as a public forum under the New Jersey State Constitution's free-speech protections, requiring private owners of shopping malls to allow use as a forum by individuals and groups. In New Jersey Coalition Against War in the Middle East v. JMB Realty Corp. (1994), the Court ruled that because the mall owners "have intentionally transformed their property into a public square or market, a public gathering place, a downtown business district, a community," they cannot later deny their own implied invitation to use the space as it was clearly intended. [9] Despite the broad powers granted to those seeking to use these facilities as public forums, mall owners retain the right to establish regulations regulating the time, place and manner of exercising of freedom of speech rights on their properties. [10]

Role as performance venue

In their role as a public forum, malls have also developed a role as a public performance venue, as an addition to theaters, arenas and stadiums. Singer Tiffany was one of the pioneers in this innovative use of malls, using the mall tour as a stepping stone to stardom. The first performance on Tiffany's mall tour — "The Beautiful You: Celebrating The Good Life Shopping Mall Tour '87" — took place on June 23, 1987 at The Bergen Mall (now known as Outlets at Bergen Town Center) in Paramus. The tour was sponsored by major advertisers Toyota, Clairol, and Adidas. [11] While perhaps not the first singer to do so, Tiffany established the shopping mall as a location for public performances. Britney Spears' Hair Zone Mall Tour built on Tiffany's use of the mall as a medium to reach fans. Currently, the New Jersey Youth Symphony plays annually in the Jersey Gardens Outlet Mall. This performance is known as the Playathon and occurs in March.

List of indoor malls

Mall City County Retail space

Square feet (ft²)

Stores Anchor stores/entertainment venues Year opened Ownership
Bridgewater Commons Bridgewater Somerset 1,002,532 [12] 170 Macy's, Bloomingdale's, AMC Theatres 1988 Pacific Capital Retail Partners
Cherry Hill Mall Cherry Hill Camden 1,283,000 160 Macy's, Nordstrom, JCPenney 1961 PREIT
Deptford Mall Deptford Gloucester 1,069,657 125 Macy's, JCPenney, Boscov's, Dick's Sporting Goods, Round 1 Entertainment 1975 Macerich
Brunswick Square East Brunswick Middlesex 760,998 60+ Macy's, JCPenney, AMC Theatres, Barnes & Noble 1970 Spinoso Real Estate Group
American Dream Meadowlands East Rutherford Bergen 3,000,000 450+ Nickelodeon Universe, DreamWorks Water Park, Big Snow American Dream 2019 Triple Five Group
Monmouth Mall Eatontown Monmouth 1,500,000 150 Macy's, Boscov's, AMC Theaters, Barnes & Noble 1960 Kushner Properties
Menlo Park Mall Edison Middlesex 1,232,000 167 Macy's, Nordstrom, AMC Theaters, Barnes & Noble 1959 Simon Property Group
The Mills at Jersey Gardens Elizabeth Union 1,292,611 230 Saks Off 5th, AMC Theaters, Burlington Coat Factory, Marshalls, Forever 21, Primark, Cohoes 1999 Simon Property Group
Freehold Raceway Mall Freehold Monmouth 1,671,000 237 Macy's, JCPenney, Primark, L.L. Bean, Manor House Furniture 1990 Macerich
The Shops at Riverside Hackensack Bergen 637,963 66 Bloomingdale's, AMC Theatres, Barnes and Noble 1977 Simon Property Group
Newport Centre Jersey City Hudson 1,149,147 131 Macy's, JCPenney, Kohl's, Sears 1987 LeFrak Organization & Simon Property Group
Quaker Bridge Mall Lawrence Township Mercer 1,102,000 116 Macy's, JCPenney 1975 Simon Property Group
Livingston Mall Livingston Essex 980,000 109 Macy's, Barnes & Noble 1972 Kohan Retail Investment Group
Hamilton Mall Mays Landing Atlantic 1,028,500 115 Macy's, Forever 21, H&M 1987 Namdar Realty Group
Moorestown Mall Moorestown Burlington 1,046,100 90+ Boscov's, HomeSense, Michaels, Planet Fitness, Sierra Trading Post, Regal Cinemas, Turn 7 1963 PREIT
Bergen Town Center Paramus Bergen 1,011,575 100 Saks Off Fifth, Bloomingdale's The Outlet Store, Nordstrom Rack, Burlington Coat Factory, Kohl’s, Marshalls, HomeGoods, Target, Whole Foods, Emberly Furniture 1957 Urban Edge Properties
Garden State Plaza Paramus Bergen 2,132,112 335 Macy's, Nordstrom, Neiman Marcus, AMC Theatres 1957 Unibail-Rodamco-Westfield
Paramus Park Paramus Bergen 764,996 107 Macy's, Stew Leonard's 1974 Brookfield Properties
MarketFair Mall Princeton Mercer 245,947 47 AMC Theatres, Barnes & Noble 1987 Madison Marquette
Rockaway Townsquare
Rockaway Township Morris 1,250,000 152 Macy's, JCPenney, Raymour & Flanigan 1977 Simon Property Group
The Mall at Short Hills Short Hills Essex 1,342,000 160+ Macy's, Bloomingdale's, Nordstrom, Neiman Marcus 1961 Taubman Centers
Ocean County Mall Toms River Ocean 791,125 105 Macy's, JCPenney, Boscov's 1976 Simon Property Group
Cumberland Mall Vineland Cumberland 921,593 Boscov's, Dick's Sporting Goods 1973 Kohan Retail Investment Group
Voorhees Town Center Voorhees Camden 732,000 50+ Boscov's 1970 Mason Asset Management and Namdar Realty Group
Willowbrook Mall Wayne Passaic 1,514,000 165 Macy's, Bloomingdale's, Dave & Buster's, BJ’s Wholesale Club 1969 Brookfield Properties
Woodbridge Center Woodbridge Middlesex 1,633,000 200 Macy's, JCPenney, Boscov's, Dick's Sporting Goods, Dave & Buster's 1971 JLL

List of non traditional indoor malls

Mall City Retail space

Square feet (ft²)

Stores Anchor stores/entertainment venues Year opened Ownership
Playground Pier Atlantic City 320,788 10 1906 C-III Capital Partners
The Quarter at Tropicana Atlantic City 200,000 40+ 2004 Tropicana Entertainment
Hudson Mall Jersey City 377,090 40 Big Lots, Marshalls, Staples, Old Navy, Asian Food Market, Chuck E. Cheese, Retro Fitness Urban Edge Properties
Center City Mall Paterson 320,000 Marshalls, Burlington, PriceRite, Fabian 8 Cinema 2008 City of Paterson
Kinnelon Mall Butler 77,000 12 Stop & Shop, Atlantic Health System Primary Care UBP Properties [13]

List of outlet malls

Mall City Retail space

Square feet (ft²)

Stores Anchor stores/entertainment venues Year opened Ownership
Tanger Outlets The Walk Atlantic City, New Jersey 1,292,611 [14] Tanger
Jersey Shore Premium Outlets Tinton Falls, New Jersey 434,428 [14] Simon Property Group
Gloucester Premium Outlets Blackwood, New Jersey 369,686 [15] Simon Property Group
Jackson Premium Outlets Jackson, New Jersey 285,696 [16] Simon Property Group

List outdoor malls

Mall Location Gross leasable area
(in sq ft)
Notes
The Village at Bridgewater Commons Bridgewater 94,000 A small lifestyle center anchored by Maggiano's Little Italy and Crate & Barrel, and contains 12 other stores including 1000 Degrees Pizzeria, Yong Kang Street, LOFT, Banana Republic and Charles Schwab. The Village opened in 2005 as part of Bridgewater Commons' extensive renovation including a new Marriott Hotel, two new office buildings which are now mostly occupied by Brother Industries and Sanofi, and an extensive Food Court remodel including new restaurants, new seating, renovated eateries, and the removal of openings to the second floor.
Bridgewater Promenade Bridgewater 370,545 [17]
Bridgewater Towne Centre Bridgewater 460,000
The Shoppes at Cinnaminson Cinnaminson 301,311 Cinnaminson Mall (1972) was a mini-mall with a Woolco and a twin cinema. The new shopping complex redeveloped by Centro Properties Group, offers opportunities for various sized retailers in diverse categories for both in-line space and outparcels. During the redevelopment of the Cinnaminson Mall into The Shoppes at Cinnaminson, all existing buildings have were demolished and a new ground up Shop-Rite supermarket anchored community shopping center was built on 40 acres (160,000 m2).
Flemington Marketplace
Flemington 239,081 Formerly known as Flemington Mall.
Forrestal Village Plainsboro 720,000 Dying open-air mall.
Garwood Mall Garwood 87,500 [18]

Stores include Investors Savings, Union County Healthcare, Crunch Fitness, Gamestop, Kings Dry Cleaners, RadioShack, Pet Valu, AutoZone, Rudy's Restaurant, Jumbo Wash, GNC and Kings.

ITC Crossing South Flanders 508,066 [19]

Anchors include Walmart, Lowe's, PetSmart, TJ Maxx, Michaels, HomeGoods, Ross and Boot Barn.

The Shops at Ledgewood Commons Ledgewood 518,246 Formerly an enclosed mall known as Ledgewood Mall. Anchors are Walmart, Marshalls, Ashley HomeStore, Burlington, and At Home.
The Mall at Mill Creek Secaucus 400,000 [20]
The Mall at Wild Geese Manalapan 21,474 Plaza stores include Dunkin' Donuts, Fantastic Sams, Phil-Asia, Hi Tek Nails, Italian Villa, Edible Arrangements, and Farmers Market
Manalapan EpiCentre Manalapan 460,000 Formerly known as Manalapan mall. Converted to power center in 2002.
The Marketplace At Brick
Brick 334,333 Current stores open include Costco, Dick's Sporting Goods, Staples, City Nails and Spa, Hair Cuttery, Turning Point Café, Petco, Tommy's Coal Fired Pizza, Qdoba Mexican Grill, American Automobile Association, Chase Bank, and Houlihan's.
Mercer Mall Lawrence Township 527,000
Middlesex Mall South Plainfield 320,000 [21]
Roxbury Mall Succasunna 706,000 [22]

Former partially enclosed mall (the enclosed mall part closed and became The Home Depot).[ citation needed] Other anchors include Jo-Ann Stores (previously Stein Mart, Amazing Savings, Rag Shop and Odd Job), ShopRite, Ramsey Outdoor (previously Linens n' Things and Acme), and Kohl's (previously Caldor)

Streets of Chester Chester Borough 104,682
Nassau Park Pavilion Princeton 1,117,098 [23]
Princeton Shopping Center Princeton 225,000 [24]
The Promenade at Sagemore Evesham 272,000 [25]
Seacourt Pavilion Toms River 253,000 [26]
Troy Hills Plaza Parsippany-Troy Hills 211,000 [27]

Anchors are Michaels, Target and LA Fitness. Also known as "Troy Hills Shopping Center".

Wharton Mall Wharton 45,500 [28]
Willingboro Town Center
Willingboro 29,246 [29] [30] Open-air shopping center Formerly known as Willingboro Plaza. Plaza stores included Sears.

Largest malls

The largest malls in New Jersey—those and ranked in descending order by size Gross Leasable Area (GLA) are:

  1. American Dream Meadowlands – 3,000,000 sq ft (280,000 m2)
  2. Westfield Garden State Plaza – 2,132,112 sq ft (198,079.7 m2)
  3. Freehold Raceway Mall – 1,671,000 sq ft (155,200 m2)
  4. Woodbridge Center – 1,633,000 sq ft (151,700 m2)
  5. Willowbrook Mall – 1,514,000 sq ft (140,700 m2)
  6. Monmouth Mall – 1,500,000 sq ft (140,000 m2)
  7. The Mall At Short Hills – 1,342,000 sq ft (124,700 m2)
  8. The Mills at Jersey Gardens – 1,292,611 sq ft (120,087.5 m2)
  9. Cherry Hill Mall – 1,283,000 sq ft (119,200 m2)
  10. Rockaway Townsquare – 1,250,000 sq ft (116,000 m2)
  11. Menlo Park Mall – 1,232,000 sq ft (114,500 m2)
  12. Newport Centre – 1,149,147 sq ft (106,759.2 m2)
  13. Quaker Bridge Mall – 1,102,000 sq ft (102,400 m2)
  14. Deptford Mall – 1,069,657 sq ft (99,374.4 m2)
  15. Moorestown Mall – 1,046,100 sq ft (97,190 m2)
  16. Hamilton Mall – 1,028,500 sq ft (95,550 m2)
  17. Bergen Town Center – 1,011,575 sq ft (93,978.4 m2)
  18. Bridgewater Commons – 1,002,532 sq ft (93,138.3 m2)
  19. Livingston Mall – 980,000 sq ft (91,000 m2)
  20. Cumberland Mall – 921,593 sq ft (85,618.8 m2)
  21. Ocean County Mall – 791,125 sq ft (73,497.9 m2)
  22. Paramus Park – 764,996 sq ft (71,070.5 m2)
  23. Brunswick Square – 760,998 sq ft (70,699.0 m2)
  24. Voorhees Town Center – 732,000 sq ft (68,000 m2)
  25. The Shops at Riverside – 637,963 sq ft (59,268.7 m2)
  26. MarketFair Mall – 245,947 sq ft (22,849.2 m2)

Former shopping malls

The following shopping malls have been demolished or closed. Some have been replaced by new strip plazas or re-developed for non-retail uses:

Mall Location Gross leasable area
(in sq ft)
Notes
American Way Mall Fairfield Outlet Mall. [31]
Fashion Center Paramus 446,000 Former enclosed mall. Bergen Mall opened in 1967 as a traditional indoor shopping mall. The mall slowly underwent a "de-malling" process over a period of several years prior to 2009, which resulted in the former interior portion of the mall gradually taken over by other stores and eventually sealed off, with each store inside the center having its own outside entrances. It is now known as The Fashion Center and is one of the four malls located in Paramus.
Burlington Center Mall Burlington Township 670,000 Former enclosed mall. [32] This mall shut down on January 12, 2018 except Sears, which shut down September 2, 2018 [33]
Cedar Knolls Plaza Hanover Township 258,524 Former enclosed mall. Formerly known as Morris County Mall. Under renovations in 2020 to become a strip mall called Hanover Crossroads. [34] [35]
Cinnaminson Mall Cinnaminson 301,311 Formed enclosed mall. Redeveloped into a power center called the Shoppes at Cinnaminson in 2009. [36] [37]
Flemington Mall
Flemington 239,081 Formed enclosed mall. Redeveloped into a power center called Flemington MarketPlace in 2003. [38]
Hackettstown Mall Hackettstown 186,124 Formed enclosed mall. Redeveloped as a power center at 215 Mountain Avenue in 2004. [39] [40] [41]
Shore Mall Egg Harbor Township 635,000 Former enclosed mall. Redeveloped into a strip mall now called Harbor Square starting in 2010. [42] Currently anchored by Boscov's.
Liberty Village Premium Outlets Flemington, New Jersey 164,836 Former outlets mall owened by Namdar. Closed in 2022. [43]
Ledgewood Mall Ledgewood 518,246 Former enclosed mall. From its opening in 1972 until 2016, it was branded Ledgewood Mall. The realty company and developers involved in the proposed Shops at Ledgewood Commons, a 470,000-square-foot open-air mall on Route 10, are moving forward with plans to open in October 2020. [44]
Mall at Fashion Plaza North Brunswick 429,379 Formed enclosed mall. Redeveloped as strip mall that is now called North Brunswick Plaza. [45]
Manalapan Mall Manalapan 460,000 Former enclosed mall. Converted to outlet power center called Manalapan EpiCentre in 2002.
Phillipsburg Mall Phillipsburg 536,000 Former enclosed mall. On December 23, 2019, the remaining tenants of Phillipsburg Mall received lease termination letters, telling them they have 30 days to vacate the mall. As of January 24, 2020, there are only seven stores left in the mall, which include Kohl's, Black Rose Antiques, Sports Collectibles (closing February 15), Weight Watchers, Verizon Wireless, Phillipsburg Family Dental, and Bath and Body Works. [46]
Rio Mall Rio Grande 180,000 Former enclosed mall. Plans revealed in 2019 for the site to be redeveloped as a new retail center called County Commons. [47] [48] [49]
Seaview Square Mall Ocean Township 922,361 Former enclosed mall. Re-opened as a power center called Seaview Square Shopping Center in 2012. The Sears store closed in 2018.
Tri-Towne Mall Marlton 460,000 Former enclosed mall. [50]
Village Mall Willingboro 228,000 Village Mall was anchored by Acme Market, Woolco/Caldor, and a twin Eric Theater. Became Grand Marketplace, an indoor food/flea market. [51]
Wayne Hills Mall Wayne 193,288 Former enclosed mall. Closed in the 2010s. Demolition started in 2019 and the site will be transformed into a power center with a ShopRite supermarket. [52] [53]
Wayne Towne Center Wayne 679,985 Former enclosed mall. Located Next to Willowbrook Mall. De-malled and converted into a power center also called Wayne Towne Center in 2008. [54] Currently anchored by JCPenney, Nordstrom Rack, Dick's Sporting Goods, and AMC Theatres.

References

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