A major contributor to this article appears to have a
close connection with its subject. (January 2018) |
Editor | John Mutter |
---|---|
Categories | Book reviews, trade publications |
Frequency | Daily/Twice weekly |
Publisher | Jenn Risko |
First issue | 2005 |
Company | Shelf Awareness |
Country | United States |
Language | English |
Website | [1] |
Shelf Awareness is an American publishing company that produces two electronic publications/newsletters focused on bookselling, books and book reviews.
With offices in Seattle, Washington, and Montclair, New Jersey, Shelf Awareness publishes an e-newsletter for the book industry and an e-newsletter for general readers.
Shelf Awareness Pro is a daily trade magazine for booksellers, publishers, librarians, and literary agents with a circulation of 39,000. [1] Shelf Awareness for Readers is a twice-weekly (Tuesdays and Fridays) book review publication for consumers with a circulation of 399,000. [2] Approximately 130 independent bookstores send out a version of Shelf Awareness for Readers to their customers. [3]
The company was founded by editor/journalist John Mutter (editor-in-chief) [4] and Jenn Risko (publisher) [5] in 2005 to produce a trade magazine for booksellers. [6]
The circulation of Shelf Awareness Pro (also called Shelf Awareness for the Book Trade) is more than 39,000 [1] industry professionals and is considered an essential trade publication for booksellers, publishers, librarians, and literary agents. [7] [8] The publication reports on independent bookstores, including openings, expansions, moves, staffing and closures; bookselling; publishing industry news, such as new titles, staffing, imprints, etc.; e-books and e-publication; authors; awards; media coverage of books and authors; and other features. [9] Shelf Awareness Pro is often cited and/or sourced by other publications covering books and bookselling. [10] [11] [12] [13] [14] [15]
In 2011, Shelf Awareness launched a consumer book review version called Shelf Awareness for Readers. [16] [17] The company hired Marilyn Dahl as the review editor [18] and Jennifer Brown as the children's literature editor. [19] The consumer version, called Shelf Awareness for Readers (also known as Shelf Awareness: Enlightenment for Readers), has an approximate circulation of 399,000 readers. [2] Key features include book reviews, author interviews, contests, and book-related news.
A version of Shelf Awareness for Readers is also sent out by approximately 130 independent bookstores to their customers. [3] The "Bookstore Edition" includes the bookstore's events and the ability for readers to buy books reviewed directly from the store, as well as the bookstore's logo and other branding.