| "Sai & Co" | ||||
|---|---|---|---|---|
 | ||||
| Single by Kyary Pamyu Pamyu | ||||
| from the album KPP Best | ||||
| B-side | "Cosmetic Coaster" | |||
| Released | April 20, 2016 | |||
| Recorded | 2015 | |||
| Genre | ||||
| Length | 3:32 | |||
| Label | Unborde | |||
| Songwriter(s) | Yasutaka Nakata | |||
| Producer(s) | Yasutaka Nakata | |||
| Kyary Pamyu Pamyu singles chronology | ||||
| ||||
| Music video | ||||
| Sai & Co on YouTube | ||||
"Sai & Co" [1] (最&高, Sai ando Kō, lit. "The & Best") is the 12th single by Japanese model-singer Kyary Pamyu Pamyu, released on April 20, 2016. [2] The single was released in both CD and digital editions, containing songs tied into several commercials. [3] The title is a play on the word Saikou, meaning Greatest.
"Sai & Co" is used for the Coca-Cola commercials in Japan while "Cosmetic Coaster" is used as a tie-in song for Universal Studios Japan's Kyary Pamyu Pamyu XR: The Ride.
Background, production and release
Released to commemorate Kyary's 5th anniversary in the entertainment business, [4] [5] she announced 5 plans for her anniversary, which includes a collaboration with Universal Studios Japan for the attraction Kyary Pamyu Pamyu XR: The Ride. [6] The song Cosmetic Coaster was made as an official tie-in to the attraction as well as appearing in commercials. [7] Later in a year, a new commercial for Coca-Cola was aired in Japan, featuring the new song "Sai & Co". It was later announced in April that the single featuring both songs is stated for release on April 20.
Sai & Co was remixed twice, the first as an extended mix that was released in Kyary's 14th single " Easta," in 2017 and the second one being an "album edit" included in her fourth studio album, " Japamyu," in 2018.
Reception
The music video for "Sai & Co" received rave reviews internationally. Stereogum listed "Sai & Co" as one of their "5 Best Videos of the Week" and wrote, "It is difficult to make a music video that will give a hardened critic the much-sought-after 'what the heck was that?' reaction. And yet virtually every KPP video gets there. She just keeps coming up with new ways to overload my brain, and I keep coming back." [8] SBS PopAsia called the video " kawaii madness" and wrote, "Words cannot do this MV justice. Prepare to have your mind blown and then sprinkled into little tiny pieces!" [9] Crunchyroll called the video "endearingly surreal" and "mind-bending." [10] The Line of Best Fit described the video as "beautifully bizarre." [11] The Four Oh Five called the video "brilliantly wild and mesmeric." [12] Wonderland Magazine praised both the song and video, calling them "everything you'd expect from Kyary – baffling and brilliant in equal measures" and "deliriously joyous." [13]
Track listing
All tracks are written by Yasutaka Nakata
| No. | Title | Length |
|---|---|---|
| 1. | "Sai & Co" | 3.32 |
| 2. | "Cosmetic Coaster" (コスメティックコースター Kosumetikku Kōsutā) | 3.25 |
| 3. | " Mondai Girl -extended mix-" | 5.29 |
| 4. | "Sai & Co" (instrumental) | 3.32 |
| 5. | "Cosmetic Coaster" (instrumental) | 3.25 |
References
- ^ "きゃりーぱみゅぱみゅOfficial Homepage".
- ^ "きゃりーぱみゅぱみゅ、ベスト＆シングルW購入者に"最＆高"のおもてなし".
- ^ "Kyary Pamyu Pamyu annonces [sic] new single "Sai & Kou" coming on April 20th". 2016-03-21.
- ^ "Kyary Pamyu Pamyu Reveals 5th Anniversary Plans". 2016-01-31.
- ^ "Kyary Pamyu Pamyu announces her plans for 2016 | tokyohive.com".
- ^ "Kyary ride does its part for 'Cool Japan'". 2016-01-31.
- ^ "Universal Studios Japan's Kyary Pamyu Pamyu Attraction Teased in Video".
- ^ "The 5 Best Videos Of The Week". Stereogum. April 22, 2016. Retrieved April 25, 2016.
- ^ "VIDEO: Kyary Pamyu Pamyu's "Sai & Co" is here!". SBS PopAsia. April 20, 2016. Retrieved April 25, 2016.
- ^ "Kyary Pamyu Pamyu Returns with New Music Video for "Sai & Ko"". Crunchyroll. April 19, 2016. Retrieved April 25, 2016.
- ^ "Kyary Pamyu Pamyu becomes a drumming version of Pop-Up Pirate in her new video". The Line of Best Fit. April 22, 2016. Retrieved April 25, 2016.
- ^ "Kyary Pamyu Pamyu unveils video for 'Sai & Co' and London show date". The Four Oh Five. April 21, 2016. Retrieved April 25, 2016.
- ^ "Wonderlist: Tracks of the Week". Wonderland Magazine. April 25, 2016. Retrieved April 26, 2016.