Date | March 13, 2020 (2020-03-13) |
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Type | Campaign |
Cause | Urges everyone to wash their hands regularly for 40 seconds |
Organised by | World Health Organization |
Safe Hands Challenge is a campaign launched by the World Health Organization (WHO) in the wake of COVID-19 pandemic. [1] It was launched on 13 March 2020 by Tedros Adhanom Ghebreyesus, the Director of the WHO. [2] The campaign urges everyone to wash their hands regularly for 40 seconds to keep themselves safe and prevent the transmission of disease. [1] The WHO has called on celebrities from around the world, such as Leonardo DiCaprio and Greta Thunberg, to participate in the Safe Hands Challenge. [3]
Within 48 hours of its launch, 'The Safe Hands Challenge' was used as a TikTok hashtag nearly half a billion times. [1] Celebrities including the Pussycat Dolls, [3] Billy Porter, [3] Deepika Padukone, Sachin Tendulkar [4] [5] have shared videos of themselves promoting hand hygiene as a part of the Safe Hands Challenge.[ citation needed]
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