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Rotosound Manufacturing Limited
Industry Music
Founded1958
Headquarters,
England
Key people
  • James How (founder)
  • Jason How (chairman)
Products Guitar strings
Website www.rotosound.com

Rotosound is a British guitar and bass string manufacturing company based in England.

History

Rotosound was started in the late 1950s by James How, a musician and engineer by trade. How started manufacturing music strings for many famous artists across the world. As of 2022 It was still a family-run business, making all Rotosound strings in England. [1] [2]

Rotosound's most famous string set, theRS66 Swing Bass, was first produced in 1966. John Entwistle of The Who came to the Rotosound factory looking for an even-sounding, heavy, roundwound bass string. Entwistle spent the afternoon there, trying string after string before settling on a set that would become known as Swing Bass 66. [1] [3] A fake jingle for Rotosound can be heard on The Who's 1967 album The Who Sell Out, immediately preceding " I Can See for Miles". This jingle would later be covered by the American band Shellac on their album Excellent Italian Greyhound and Petra Haden on Petra Haden Sings: The Who Sell Out.

Jaco Pastorius was also a dedicated user of Swing 66 bass strings.[ citation needed]

References

  1. ^ a b Staff. "British String Manufacturers (IM Nov 75)". International Musician & Recording World (Nov 1975). International Musician & Recording World, Cover Publications Ltd, Northern & Shell Ltd: 67–75. Retrieved 31 May 2020.
  2. ^ "The fascinating story of Great Britain's Rotosound Music Strings". rotosound.com. Retrieved 2022-07-12.
  3. ^ Staff. "History-Rotosound". Rotosound. Orotund Manufacturing LTD. Retrieved 31 May 2020.

External links