Rock City Club was created by
Jack Wishna, Ofek Hayon, Brian Silver,[1] music promoter
Don Kirshner,[2][3] and
Michael Jackson[4] The management team, partners, and investors attracted to the business include Internet entrepreneurs and music industry executives. One of the original creators of
MTV and co-founder of Internet service provider
NetZero are listed among the company's board.[1] It was described by the company as "the music industry's first Social Music Network".[1][3] It serves to merge "the Internet, venues, undiscovered talent, industry experts and superstars".[5]
In 2012, Rock City Club partnered with
Slacker online music service to create what it described as the world’s first internet music channel devoted exclusively to giving undiscovered artists and bands the chance to have their music heard by millions of potential fans.[8][9] The channel was headed by
Ron Dante and includes the production expertise of people like
Phil Ramone,
Kerry Gordy (son of Motown legend
Berry Gordy), and
Lamont Dozier.[8]