His guest appearance alongside
Playboi Carti on ¥$ (
Kanye West and
Ty Dolla $ign)'s 2024 single, "
Carnival" marked a period of resurgence as it peaked atop the Billboard Hot 100, becoming his first number-one hit. West and Ty were named executive producers for Roger's upcoming fourth studio album, Life's a Gamble.[8]
Rich the Kid and iLoveMakonnen released Whip It, featuring 8 tracks on Thanksgiving Day, November 26, 2015, with guest spots from
Rome Fortune, Migos,
T-Wayne and Key!.[21][22] The next month Dabbin Fever was released on Christmas Eve 2015, with features from
Wiz Khalifa, Migos, Skippa Da Flippa,
21 Savage, ManMan Savage, Jose Guapo,
Playboi Carti, Kodak Black and
Curren$y.[23] He released his Trap Talk mixtape in April 2016, which features 21 Savage, Ty Dolla $ign, Playboi Carti, Kodak Black, Migos,
Famous Dex and
PartyNextDoor.[24]
In March 2016, Rich founded his record label, Rich Forever Music.[25][26] In October 2016, he released his mixtape Keep Flexin which featured
Desiigner, Migos, Famous Dex, Jeremih, Young Thug and Playboi Carti.[27]
2017–2018: Rise to fame, commercial success and The World Is Yours
On June 9, 2017, Rich the Kid announced that he had signed to
Interscope Records.[6] In an interview with XXL, Roger talked about his decision on signing with Interscope:[6]
I was talking to different labels,
Columbia,
RCA,
Epic, I decided not to sign with Epic even after
L.A. Reid offered me a crazy deal. [Senior Vice President of A&R at Interscope] Manny Smith & Interscope CEO
John Janick understand me and my vision for myself and also my label. Interscope gave me the opportunity to take over the game completely and that's what I'm going to do.
Rich the Kid released the single "
New Freezer" featuring
Kendrick Lamar on September 26, 2017.[32] The track marked Rich's first appearance on the
Billboard Hot 100, peaking at number 41 on the charts.[33] On February 9, 2018, Rich the Kid released "
Plug Walk".[34] The track proceeded to become Rich;s highest charting single at the time on the Hot 100 after peaking at number 13 and received a remix featuring Gucci Mane, YG, and 2 Chainz, released on June 20, 2018.[35] "Dead Friends" was released on March 26, 2018.[36] The three singles apeered on Rich's debut studio album, The World Is Yours with guest appearances from
Lil Wayne,
Swae Lee,
Quavo,
Offset,
Trippie Redd,
Khalid,
Kendrick Lamar,
Rick Ross,
Future,
Jay Critch and
Chris Brown[37] It debuted at number two on the US
Billboard 200, marking his second US top 10 album.[38]
2019-2021: The World Is Yours 2, Boss Man, and collaborative mixtapes
On December 6, 2019, it was announced that Rich the Kid departed
Interscope Records and signed with
Republic Records, while still remaining under the
UMG umbrella while releasing the lead single to his next album, "That's Tuff" featuring Quavo.[47] The album's second single, "Money Talk" featuring YoungBoy Never Broke Again was released on January 17, 2020.[48] The final two singles, "Red" was released on March 6, 2020, just a week prior to the album's release.[49] On March 13, 2020, Rich released his third full-length studio album, Boss Man, featuring guest appearances from
Lil Baby,
DaBaby,
Nicki Minaj,
Post Malone,
Lil Tjay,
YoungBoy Never Broke Again,
London on da Track, and
Quavo.[50]
In February 2020, it was announced that Rich would leave Republic and sign a distribution deal with
Empire Distribution.[51] On October 16, 2020, Rich teamed up with NBA YoungBoy for the single, "Bankroll".[52] On November 13, the duo released "Automatic",[53] just a week later, on November 20, the duo's collaborative mixtape, Nobody Safe was released.[54]
2022–present: Return of Rich Forever and Life's A Gamble
On November 14, 2022, Rich the Kid signed with
RCA Records and released the single, "Motion".[60]
In mid-2023, he began work on Rich Forever 5, announcing that he,
Famous Dex, and
Jay Critch have reunited.[61] This was followed by the release of his collaborative single with both rappers, "Big Dawg" in December 2023.[62] The trio then released "Rich & Reckless" in January 2024, while Rich announced the title for his fourth studio album to be Life's A Gamble.[63] On February 10, 2024, Rich the Kid guest performed alongside
Playboi Carti on the single "
Carnival" by
Kanye West and
Ty Dolla Sign, from their collaborative album Vultures 1. The song peaked at number one on the Billboard Hot 100, becoming his first to do so.[64]
Personal life
Roger was married to Antonette Willis and has two children with her. In March 2018, Willis filed for divorce, seeking full physical custody while giving Roger visitation rights and joint legal custody. Willis is also seeking spousal support.[65] This was shortly after Willis accused him of cheating on her with
Blac Chyna and India Love, even alleging that he was in a relationship with the former.[66] Willis later claimed that Roger abused her and forced her to have abortions regularly, saying it was commonplace for police to be called to their residence for domestic abuse.[67][68]
Roger began dating Tori Hughes (professionally known as Tori Brixx) shortly following the filing of the divorce. On June 15, 2018, Roger was hospitalized following a home invasion at Hughes' home.[69] According to a police report, several men entered Hughes' home carrying firearms and demanded money. When Roger attempted to confront them, he was beaten by them and the men left with a "significant" amount of money and jewelry.[70] On December 29, 2018, Rich the Kid got into a UTV accident in Calabasas, CA, when Dimitri and his friend were driving around in a Polaris RZR 4-wheeler. Based on sources from TMZ, it seems that Dimitri lost control of it and fell off of his RZR 4-wheeler and severely injured his hand. He was taken to the hospital shortly after.[71] In February 2019, he was robbed and shot at outside of the
Westlake Recording Studio in
West Hollywood, California.[72][73]
Feuds
Lil Uzi Vert
Rich the Kid and
Lil Uzi Vert's feud started on Twitter following a highly publicized label issue Lil Uzi Vert had with
DJ Drama's Generation Now imprint in January 2018.[74] Rich the Kid tweeted at Lil Uzi Vert, offering them a position in his imprint Rich Forever Music, in which Uzi replied "Boy I'm not signing for 20 racks".[75][76][77] A month later on February 9, 2018, Rich The Kid said that he and Lil Uzi Vert had "personal issues".[78] On February 27, 2018, Rich the Kid previewed a diss track directed at Lil Uzi Vert titled "Dead Friends" with production from DJ Mustard.[79]
On March 26, 2018, Rich the Kid formally released "Dead Friends".[80][81] Following the release of "Dead Friends", Rich the Kid said he thought Lil Uzi Vert would not respond.[82] Uzi later responded on their SoundCloud with "Rich Forever Leaked" over the
Chief Keef "Where" instrumental, to which Rich the Kid responded by saying "Fuck that nigga."[83]
On June 2, 2018, Rich the Kid and Lil Uzi Vert confronted each other at a
Starbucks in Philadelphia. The former ran from the latter shortly after. Videos of the altercation were posted online on social media.[84]
In March 2016, Rich the Kid started his own record label called Rich Forever Music.[25][26] The label's first artist signed up was Chicago based
Famous Dex.[85] He also signed his first producer to Rich Forever Music, The Lab Cook.[86] In April 2016, Rich the Kid signed his second artist, rapper J $tash.[87]
The record label's first release was a 15-track compilation titled Rich Forever Music, and featured
Offset, Skippa Da Flippa,
Lil Yachty and
OG Maco.[88] Shortly after the release, J $tash parted ways with the label.
In June 2016, Rich the Kid signed a deal to have
300 Entertainment become a parent company for Rich Forever Music.[89]
On July 4, 2016, Rich Forever Music released their second project Rich Forever 2, a collaborative mixtape between Rich the Kid and Famous Dex, with appearances from
Wiz Khalifa, Lil Yachty,
Young Thug,
Jaden Smith and
Playboi Carti.[90] In November 2016, Rich the Kid signed
Brooklyn rapper Jay Critch to his label.[91]
On March 17, 2017, the label released their third compilation mixtape The Rich Forever Way.[92] The label released their fourth compilation Rich Forever 3 on June 16, 2017.[93]
In February 2018, Rich the Kid signed
Texas rapper YBN Almighty Jay to his label.[94] In March 2018, YBN Almighty Jay and Rich the Kid had a fall out when Rich the Kid released a song called Back Quick without YBN Almighty Jay's permission.[95] In April 2018, YBN Almighty Jay did an interview with
DJ Akademiks saying he was never signed with the label.[96][97]
In May 2018, Famous Dex stated he had left Rich Forever Music, and is an independent artist,[98] but shortly after, Rich the Kid stated through the label's Instagram page that he is still signed with the label.[99]