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Research and insights company, Boston
RepTrak
Formerly Reputation Institute Founded 1999 Founder Headquarters , U.S.
Key people
Mark Sonders(CEO) Website
reptrak .com
RepTrak (formerly known as Reputation Institute )
[1] is a company that publishes reports on the
reputation of corporations
[2]
[3] and places,
[4] based on consumer surveys and media coverage. It is headquartered in
Boston ,
Massachusetts .
[5]
History
In 1999, Charles Fombrun, a professor at
New York University Stern School of Business , and
Cees van Riel , a professor at
Rotterdam School of Management , founded Reputation Institute.
[6]
[7]
[8]
In early 2020, the company changed its name to RepTrak.
[1]
In early 2023, Mark Sonders became the CEO.
[9]
Reputation ratings
In collaboration with
Harris Interactive , Reputation Institute developed Reputation Quotient (RQ) in 1999.
[10]
[11] In 2005, Reputation Institute developed the RepTrak model to replace RQ. As of 2016, RepTrak studies are conducted annually.
[10]
[12] RepTrak analyzes corporate reputation using measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance."
[11]
[13]
[14] The company also publishes Country RepTrak which ranks the reputations of nations using three criteria: "appealing environment," "advanced economy," and "effective government."
[15]
References
^
a
b
"How regional banks edged out larger rivals in reputation rankings" . American Banker . 2020-08-31. Retrieved 2020-09-30 . RepTrak is the former Reputation Institute; the company rebranded itself earlier this year.
^ Reisinger, Don (2017-03-01).
"Apple Ranked Behind Google on This Corporate Reputation Study" . Fortune . Retrieved 2019-12-06 .
^ Anders, George (2008-01-09).
"As Economy Slows, Reputation Takes On Added Meaning" . Wall Street Journal .
ISSN
0099-9660 . Retrieved 2019-12-06 .
^ Pitofsky, Marina (2018-06-22).
"The most reputable country in the world is ..." USA Today . Retrieved 2019-12-06 .
^ Chesto, Jon (2018-11-05).
"Reputation Institute is on way to Back Bay" . The Boston Globe . Retrieved 2019-12-06 .
^ Carroll, Craig E. (2016-05-31).
"Appendix A: History of Corporate Reputation" . The SAGE Encyclopedia of Corporate Reputation . SAGE Publications. p. 913.
ISBN
978-1-4833-7650-9 .
^ Carroll, Craig E. (2015-06-22).
The Handbook of Communication and Corporate Reputation . John Wiley & Sons. p. 24.
ISBN
978-1-119-06123-6 .
^ Carroll 2016. p. 915.
^
https://www.reptrak.com/mark-sonders/
^
a
b Carroll 2016. p. 914.
^
a
b Dowling, Grahame R.; Gardberg, Naomi A. (2012).
"Keeping Score: The Challenges of Measuring Reputation" . In Barnett, Michael L.; Pollock, Timothy G. (eds.). The Oxford Handbook of Corporate Reputation . OUP Oxford. p. 47.
ISBN
978-0-19-959670-6 .
^ Liu, Jingfang (2016). "Reputational Criteria". In Carroll, Craig E. (ed.).
The SAGE Encyclopedia of Corporate Reputation . SAGE Publications. p. 675.
ISBN
978-1-4833-7650-9 .
^ Davies, Gary (2016).
"The Meaning and Measurement of Corporate Reputation" . In Burke, Ronald J.; Martin, Graeme (eds.). Corporate Reputation: Managing Opportunities and Threats . CRC Press. p. 53.
ISBN
978-1-317-15946-9 .
^ Gardberg, Naomi A.; Ángel, Alloza (2016).
"Scales for Measuring Corporate Reputation" . In Carroll, Craig E. (ed.). The SAGE Encyclopedia of Corporate Reputation . SAGE Publications. p. 728.
ISBN
978-1-4833-7650-9 .
^ Castilla-Polo, F. (2018).
"The Role of Country Reputation in Positioning Territories: A Literature Review" . In Carvalho, Luísa Cagica; Rego, Conceição; Lucas, M. Raquel; Sánchez-Hernández, M. Isabel; Noronha, Adriana Backx (eds.). Entrepreneurship and Structural Change in Dynamic Territories: Contributions from Developed and Developing Countries . Springer. p. 63.
ISBN
978-3-319-76400-9 .
External links