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Renuzit
Product type Air freshener
Owner Henkel Corporation
Country United States
Markets United States
Previous owners Drackett (1969-1993)
Website http://www.renuzit.com

Renuzit is an American brand of air fresheners produced by Henkel North American Consumer Goods. The Renuzit brand once also included a solvent-based spot remover and cleaner.

History

Renuzit cleaning fluid was originally produced by Radbill Oil Co. of Philadelphia in 1932, [1] which became Renuzit Home Products Company sometime before 1947. [2] The company was acquired by Drackett in 1969 (a child company of Bristol-Myers, which merged with Squibb in 1989).

In 1992, Bristol-Myers Squibb sold Drackett to S. C. Johnson & Son, at which point, the Federal Trade Commission ordered S.C. Johnson to divest itself of Renuzit and certain other products within a year, and not purchase any other company making air fresheners for 10 years. The following year, S.C. Johnson sold Renuzit to the Dial Corporation. [3] In 2004, Dial became a subsidiary of Henkel. [4]

References

  1. ^ Trademark Status & Document Retrieval
  2. ^ Trademark Status & Document Retrieval
  3. ^ "Dial to acquire Renuzit air freshener business". United Press International. 11 February 1993. Retrieved 14 March 2018.
  4. ^ Neff, Jack (15 December 2003). "Henkel acquires Dial Corp for $2.9 billion". Ad Age. Retrieved 14 March 2018.
  • "Clearing the Air About a Label" by Henry Gilgoff in the June 9, 1995 Newsday.

External links