Industry | Fashion |
---|---|
Founded | 2007 |
Founder | Craig Atkinson |
Headquarters | Vancouver, British Columbia, Canada |
Area served | North America |
Products | Clothing |
Parent | CYC Design Corporation |
Website | reigningchamp.com |
Reigning Champ is a Canadian streetwear and athleisure brand based in Vancouver [1] and founded in 2007 by Craig Atkinson, who also founded wings+horns. [2]
The brand focuses on caps, t-shirts, hoodies, sweatpants, shorts, and tank tops in cotton, heavyweight fleece, and merino wool. [3] Reigning Champ is sold at 130 retailers worldwide.
In June 2021 Reigning Champ entered into a definitive agreement to be acquired by Canadian apparel retailer Aritzia at a valuation of $63 million. [4] [5]
Reigning Champ worked with adidas on designs for shoes, shorts, track pants, sweatpants, knit bomber jackets, and hoodies. [6]
Reigning Champ has collaborated with Everest, Asics Tiger, Major League Soccer, National Basketball Association, and Converse. [2]
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