Founded | 2006 |
---|---|
Defunct | 2008 |
Headquarters |
Los Angeles, California , United States
[1] |
Key people | Reed Hastings |
Website |
netflix |
Red Envelope Entertainment (originally Netflix First) was a film production unit created by Netflix in 2006. [2] The studio produced independent content for the company's DVD-by-mail service. [3] The company produced and/or distributed over 100 films, before ultimately being closed in 2008. [4] The firm cited the closure of the production division, as a result of pressure from partnered film studios, which were competing for rights.
In 2012, Netflix returned to producing original content under its own banner. [3]