The orange Animal Guardian Ribbon started in 2003 and represents support for vulnerable animals nationwide. This was achieved in coordination with the Mayor's Alliance for New York City's Animals.[citation needed]
Gingerbread Homes for Animals, first held in 2004, is a yearly education and fundraising event aimed at increasing awareness of at-risk animals.[1]
Gimme Shelter: Rock & Rescue NYC is an annual fundraising concert that began in 2006 and benefits animal rescue and no-kill shelters.[2][3]
"Trails to Tails" is a map of
New York City highlighting various animal-friendly locations such as adoption shelters and dog parks. The project began in 2004 and was released to the public in 2010, with funding from the
ASPCA, the
Pedigree Foundation, and New York Tails Magazine.[4][5]