The music video was filmed in
Los Angeles and was shot by acclaimed director Arrad.[3][4]
Release
The song was premiered on
BBC Radio 1 as
Annie Mac's 'Hottest Record in the World' and on
BBC 1Xtra as
DJ Target's 'Target Embargo'. AJ Tracey also dropped the hook for the song on the social platform
Triller prior to the radio premiere.[5]
Chart performance
"Rain" reached number 3 on its first week of release, becoming the highest new entry behind "
Blinding Lights" by
The Weeknd and "
Roses" by
Saint Jhn. It also topped the Official UK Trending Chart on its release week, reflecting the songs that were popular online, on the radio and other media.[6] The song went on to spend 3 weeks in the top ten and a total of 14 weeks in the top 40.[1]