Company type | Private |
---|---|
Industry | Media, Fashion, Entertainment |
Founded | 2014 |
Founder | Thijs van der Heide |
Headquarters | , The Netherlands |
Area served | The Netherlands |
Key people | Thijs van der Heide, Danny Membre, Rene Watzema |
Number of employees | 25 |
Website | www.rumag.nl |
RUMAG (which is short for Rude Magazine) is a Dutch media company and apparel brand based in Amsterdam, The Netherlands. [1]
The company was founded in October 2014 by Thijs van der Heide and started out as a blog but later their posts were substituted with quotes and also shared on Facebook. [2] [3] The name Rude Magazine was shortened RUMAG and under this name Van der Heide started producing quotes and slogans that are humorous, sexually tinted, and rude. [4] Most of these quotes are not originally produced by RUMAG but taken from various social media outlets or other sources. The RUMAG CEO does not deny this and stated in a televised debate that this practice does not infringe copyright law and that it is a grey zone for the law. [5]
In October 2015, Former nightclub owner Danny Membre and his partner sold their nightclub after which Membre joined RUMAG as a partner and becoming part-owner of the company. [6] [7]
In June 2016, RUMAG became a publisher with the VICE Digital Network and launched their own media platform. [8] [9] In December 2016, Dutch vlogger and comedian Nienke Plas joined the company. [10] [11] [12]
Year | Price | Category | Result |
---|---|---|---|
2017 | Best Social Awards | Best Entertainment Page | Won [13] |
2018 | European Excellence Awards | Best European Viral Communications Campaign | Won [14] |