 | |
| Type of business | Private company |
|---|---|
Type of site | News and entertainment |
| Available in | English |
| Founded | 1 April 2016 |
| Headquarters |
Hobart, Tasmania, AU |
| Owner | Pulse Media Group Pty Ltd. |
| URL |
www |
| Advertising | Native, Display |
| Current status | Active |
Pulse Tasmania is a digital news publisher owned by Pulse Media Group Pty Ltd based in Hobart, Australia.
Pulse publishes freely accessible local Tasmanian news content on digital platforms, including its website and social media pages (like Facebook and Instagram).
Pulse's office and newsroom is located at 99 Liverpool Street in Hobart.
According to Mediaweek, Pulse reaches more than 150,000 Tasmanians each week. [1]
History
Pulse started as a radio station (Pulse FM) in 2016, serving sub-regional areas of Hobart.. [2]
In September 2020, Pulse announced it would be pivoting to position itself primarily as a content publisher rather than a radio station, with the radio station moving in-line with the digital content platforms. [3]
In October 2021, Pulse FM Hobart officially rebranded to Pulse Hobart – positioning itself primarily as a digital publisher. The radio station remained under the Pulse FM branding. [4]
In the 12 months of 2021, Pulse Hobart accumulated more than 2.4 million social media interactions. [5]
On January 1 2024, Pulse FM Hobart (the radio station) was separated from Pulse's news brand, becoming slam! Hobart. The change was soft-launched. [6]
On January 27 2024, Pulse Hobart adopted a statewide brand, [7] changing its name to Pulse Tasmania and becoming a purely news-focused brand.
References
- ^ "Pulse Media Group completes rebranding to Pulse Hobart". MediaWeek Australia. 15 February 2022. Retrieved 15 February 2022.
- ^ "Pulse FM Hobart pivots to position itself as a content creator". RadioInfo. 31 August 2020. Retrieved 15 February 2022.
- ^ "Pulse FM grows its brand in Hobart beyond just radio". RadioToday. 1 September 2020. Retrieved 15 February 2022.
- ^ "Pulse FM rebrands to Pulse Hobart!". RadioToday Australia. 16 February 2022. Retrieved 16 February 2022.
- ^ "Pulse FM Hobart completes its transition to Pulse Hobart". RadioInfo Australia. 15 February 2022. Retrieved 16 February 2022.
- ^ "Slam New Year Change". Media Spy. 31 December 2023. Retrieved 13 April 2024.
- ^ "Pulse Hobart is now Pulse Tasmania". Pulse Tasmania - Facebook. Retrieved 13 April 2024.