Puffa Puffa Rice was a brand of breakfast cereal produced by the Kellogg Company. Somewhere between Puffed Wheat and Rice Krispies, the product was a form of puffed rice with a sweet, smooth texture and flavoured with brown sugar syrup. Puffa Puffa Rice was introduced in 1967 marketed with a Hawaiian theme and the product shown arriving on a surfboard. [1] In 1972 the box was re-designed to feature a toy steam locomotive. [2] In 1973 it changed again to feature popular puppet character Sooty waving a magician's wand over the cereal. [3] In the US Puffa Puffa Rice was abruptly phased out during 1975.
Puffa Puffa Rice figures prominently in Alan Ayckbourn's play Table Manners, which is part of his Norman Conquests.
References
- ^ Kellogg Company History, Timeline image of initial marketing strategy
- ^ Photo of the 1972 box design
- ^ Sooty on a Puffa Puffa Rice box
External links
| Divisions |  | |
|---|---|---|
| Products and brands | ||
| People | ||
| Sponsorships |
| |
| Related | ||
 | This brand-name food or drink product–related article is a stub. You can help Wikipedia by expanding it. |
 | This breakfast-related article is a stub. You can help Wikipedia by expanding it. |