This article relies largely or entirely on a
single source. (April 2016) |
Author | Nirmalya Kumar and Jan-Benedict Steenkamp |
---|---|
Language | English |
Subject | economics |
Publisher | Harvard Business School Press |
Publication date | 2007 |
ISBN | 978-1422101674 |
OCLC | 935513164 |
Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp. This book describes the strategies for private labels that major retailers are using, and analyses how major national brands can mount a response. [1]