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Prestashop
Industry Internet
Founded2007; 17 years ago (2007) in Paris, France
FounderBruno Lévêque, Igor Schlumberger
Headquarters
Paris
,
France
Area served
Worldwide
Key people
Alexandre Eruimy, CEO
Products Webshop, Shopping cart software
Website prestashop.com

PrestaShop is a freemium, [1] open source e-commerce platform. The software is published under the Open Software License (OSL). It is written in the PHP programming language with support for the MySQL database management system. It has a software dependency on the Symfony PHP framework.

PrestaShop is currently used by 300,000 shops worldwide and is available in 60 different languages. [2]

History

PrestaShop started in 2005 as a student project within the EPITECH IT School in Paris, France. Originally named phpOpenStore, the software was first available in two languages: English and French. Three months after its launch, the project was translated into thirteen languages.[ citation needed]

The company, PrestaShop SA, was founded in 2007 by Igor Schlumberger and Bruno Lévêque.

Between May 2010 and April 2012, PrestaShop grew from 17 employees to more than a hundred. In 2011, it established a secondary headquarters in the United States in Miami. [3] [4] As of April 2016, PrestaShop has over 120 employees and offices in 6 countries. [5]

In March 2014, PrestaShop SA secured $9.3M in Series B Funding to continue its global expansion efforts. [6]

In January 2015, the company launched PrestaShop Cloud, a free self-hosted version of its software, [7] but at least since 2017 is no longer available. [8]

The 1.7.x branch of PrestaShop was first released as a stable version in November 2016. [9]

Initially, maintenance for the 1.6 version was planned to expire in October 2018. For various reasons, PrestaShop decided to extend this maintenance period until June 30, 2019. [10]

PrestaShop has been built as a monolith following traditional object-oriented PHP practices. Originally based on a custom framework, it is progressively being migrated to Symfony. [11]

In February 2018, Alexandre Eruimy took over as CEO of PrestaShop. Since then, the company has been signing large-scale strategic partnerships with companies such as Paypal, Google, Meta, TikTok and many others, in order to make the latest technological solutions available to e-retailers.[ citation needed]

In April 2019, PrestaShop reached 32% market share of all online shopping sites in France, according to BuiltWith. [12]

PrestaShop's worldwide marketshare of sites using open-source shopping cart software was 0.31% in October 2021 according to BuiltWith. [13] According to W3Techs's August 2023 report, 0.8% of the top 10 million websites worldwide are built using PrestaShop. [14]

In October 2019, PrestaShop closed the Miami headquarters and ceased its operations in the Americas. [15]

In 2019, PrestaShop received the Acteurs du Libre International Award [16] for its international development strategy.

A beta version of PrestaShop 8 was released in August 2022 along with a migration path from PrestaShop 1.7. [17] In October 2022, PrestaShop 8.0 was released. [18]

In November 2021, PrestaShop joined the MBE Worldwide group to accelerate its growth and become the leading commerce platform for accelerating business growth worldwide. [19]

Business model

As an open-source organization, PrestaShop is faced with the challenge of generating revenues. By leveraging the size and international scope of its open-source community, the company established two main sources of revenue:

  • PrestaShop Addons, a marketplace through which merchants purchase custom addons and themes for their stores
  • Strategic partnerships with e-commerce industry leaders such as PayPal or Google [20]

Features

PrestaShop has more than three hundred built-in features for managing product listing, payments, shipping, manufacturers and suppliers. PrestaShop uses a web template system that allows users to customize store themes and add new features through add-on modules. The PrestaShop Addons marketplace provides a platform for third-party developers to sell themes and modules to merchants.

Themes

PrestaShop provides a basic responsive theme by default. Users can install or develop their own themes that change the display of the website without altering its content.

Modules

Add-on modules extend the software's built-in functionalities. Users may install modules directly within the software administration panel or develop their own.

Partnerships

On June 14, 2021, Wish announced a partnership with PrestaShop to provide over 300k merchants with access to the Wish marketplace. [21]

In June 2023, Prestashop forms an official, co-branded partnership with marketing automation platform Klaviyo launching Prestashop Automation with Klaviyo [22] [23]

See also

References

  1. ^ "Internationalization and Open Source drive Growth for PrestaShop". PrestaShop. 2016-10-13. Retrieved 2017-11-28.
  2. ^ "About PrestaShop". PrestaShop. 18 December 2020.
  3. ^ "Harley Davidson, four other firms bring 185 jobs to Miami-Dade". Miami Herald. 2011-10-13. Archived from the original on 2011-11-29.
  4. ^ Dahlberg, Nancy (2014-06-03). "PrestaShop secures $9.3 million in Series B financing | The Starting Gate". Miami Herald. Retrieved 2023-09-03.
  5. ^ "PrestaShop's female CEO tells all - Interview with Corinne Lejbowicz, CEO of PrestaShop". HostAdvice. April 14, 2016.
  6. ^ "PrestaShop raises $9.3M in Series B Funding". 6 March 2014.
  7. ^ "PrestaShop disrupts the ecommerce market with the industry's first free cloud software for merchants". PrestaShop. 27 January 2022.
  8. ^ "PrestaShop on Twitter: "Hello Anna! You can use the Download offer to use PrestaShop for free (But you'll need a server). :) There isn't any Cloud offer for now.… https://T.co/UQpFebuwjW"". twitter.com. Archived from the original on 3 March 2020. Retrieved 12 January 2022. {{ cite web}}: External link in |title= ( help)
  9. ^ "About PrestaShop 1.7". Retrieved 18 September 2021.
  10. ^ "End of maintenance for PrestaShop 1.6". 12 October 2018. Retrieved 20 September 2021.
  11. ^ "The PrestaShop architecture". devdocs.prestashop.com. Retrieved 27 September 2021.
  12. ^ "eCommerce technologies Web Usage Distribution in France". BuiltWith. 2019-04-03. Archived from the original on 2019-04-03. Retrieved 2023-09-03.
  13. ^ "Statistics for websites using Open Source technologies". BuiltWith. 2021-10-10. Archived from the original on 2021-10-16.
  14. ^ "Usage statistics and market share of PrestaShop for websites". W3Techs. 2023-08-30. Retrieved 2023-09-02.
  15. ^ "PrestaShop Inc. business filings". sunbiz.org.
  16. ^ "Le CNLL révèle les lauréats du concours des Acteurs du Libre 2019". CNLL.
  17. ^ "Migrate your solutions from PrestaShop 1.7 to 8.0". build.prestashop-project.org. 2022-08-15. Retrieved 2023-01-19.
  18. ^ "PrestaShop 1.8.0 Release". GitHub. 2022-10-26.
  19. ^ "MBE and PrestaShop join forces to become a leading global commerce platform to power business growth". MBE Worldwide. Retrieved 2022-12-22.
  20. ^ "E-commerce Industry Partners". PrestaShop. 30 January 2020.
  21. ^ "Wish Announces Partnership with Leading Ecommerce Platform PrestaShop" (Press release). 14 June 2021.
  22. ^ "PrestaShop Automation with Klaviyo". Prestashop.com. June 13, 2023. Retrieved March 27, 2024.
  23. ^ "Prestashop et Klaviyo lancent Prestashop Automation". Ecommercemag.fr (in French). July 11, 2023. Retrieved March 27, 2024.
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