The site allows visitors to view
pornographic videos from various categories, including professional and
amateur pornography, and to upload and share their own videos. Content can be flagged if it violates the website's terms of service.[5] The site also hosts the Pornhub Awards annually.
In December 2020, following a New York Times exposé of
non-consensual pornography and
sex trafficking, payment processors
Mastercard and
Visa cut their services to Pornhub. Pornhub then removed all videos uploaded by unverified users,[6] reducing the total content from 13million to 4million videos.[7] A 2023 documentary, Money Shot: The Pornhub Story, covers the opposition to Pornhub and the views of some pornographic performers.[8]
History
Pornhub was launched on 25 May 2007 by web developer Matt Keezer, as a website within the company Interhub.[9] In March 2010, the company was purchased by
Fabian Thylmann as part of the Manwin conglomerate (now known as
Aylo).[10] In 2013, Thylmann sold his stake in the company to
Feras Antoon and David Tassillo, who served until 2022 as its CEO and COO, respectively.[11][12]
In an effort to introduce
quality curation to the site, the company launched a service called "Pornhub Select" in October 2013.[13] Pornhub also launched a content curation website on 9 October 2013 called "PornIQ", which used an algorithm to create personalized video playlists for the viewer based on a number of factors, including their porn preferences, the time of day they are visiting the website, what part of the world they live in and the amount of time the viewer has available.[14][15] David Holmes of
PandoDaily noted that Pornhub's data-intensive approach to playlists set it apart from previous attempts at user-generated playlists, and marked a new trend in the switch from content searching to passive curation among
Web 2.0 websites.[15]
By 2009, Aylo's three largest pornographic sites, RedTube, YouPorn and PornHub, collectively had 100 million unique visitors.[16]
In June 2015, Pornhub announced that it was going to make a pornographic film featuring real-life
sex in space, named Sexplorations. The site hoped to launch the mission and shoot the movie in 2016, covering the pre- and post-production costs itself but sought $3.4 million from
IndieGogo crowdfunders. If funded, the film would have been slated for a 2016 release, following six months of training for the two performers and six-person crew.[17][18]
On 1 February 2016, Pornhub launched an online casino, powered by Betsoft, Endorphina, and 1x2gaming.[19]
In October 2017, vice president Corey Price announced that Pornhub would use
computer vision and
artificial intelligence software to identify and
tag videos on the website with information about the performers and sex acts. Price said the company planned to scan its entire library beginning in early 2018.[20][21]
Incidents have been reported of Pornhub hosting
child pornography,
revenge porn, and
rape pornography. The company has been criticized for slow or inadequate responses to these incidents.
Pornhub employs Vobile to search for uploads of banned videos to remove them from the site,[25] and non-consensual content or personally identifiable information present on Pornhub can be reported to the company via an online form.[26] Pornhub has been criticized for its response to non-consensual pornography and sex trafficking.[25] Journalists at Vice commented that Pornhub profits from "content that's destroyed lives, and continues to do harm".[27][28]Slate said that the move reflected a larger trend of Internet platforms using verification to classify sources.[29]
In 2009, a 14-year-old girl was
gang raped at knifepoint and claims the videos were uploaded to Pornhub. The girl stated that she emailed Pornhub repeatedly over a period of six months, but received no reply. After she impersonated a lawyer, the videos were removed.[25] Another case in October 2019 involved a man who faces charges of
lewd and lascivious battery of a 15-year-old girl, videos of which were discovered on Pornhub, Modelhub,
Periscope, and
Snapchat that led to his arrest.[30] In another incident of non-consensual pornography, the UK-based activist group
Not Your Porn was founded by the friend of a woman whose
iCloud storage had been hacked, leading to the hacker posting sexually explicit photos and videos on Pornhub alongside her full name. Pornhub removed the video when reported, but clones of the video using her full name replicated faster than the videos were removed. The woman found that "the fractured communication system at Pornhub has meant this has become an increasingly excruciating process". The founder of Not Your Porn reported that fifty women contacted her over a six-month period about non-consensual online pornography featuring them, thirty of whom reported that the videos were uploaded to Pornhub.[25][31]
On 10 October 2019, the two owners of GirlsDoPorn along with two employees were arrested on three counts of sex trafficking by force, fraud, and coercion, after a civil lawsuit filed in July.[32] A week afterwards, the official verified
GirlsDoPorn channel – the 20th-largest channel at the time – was removed from the site. The delayed response was criticized by journalists at Daily Dot and Motherboard.[33][34] Additionally, the videos could still be found afterwards unofficially on Pornhub's website.[25][27] In December 2020, MindGeek, Pornhub's parent company was sued in
California for hosting non-consensual videos produced by
GirlsDoPorn, which coerced women into appearing in their videos under false pretenses. In January 2021, a class action lawsuit making similar claims was launched in
Montreal. The Canadian proposed class action sought $600million for anyone who had intimate photos and videos, some of which may have been taken when they were underage, shared on MindGeek's sites without their consent, since 2007.[35] In June 2021, 34 women sued MindGeek in federal court in California, alleging that the company had exploited them and hosted and promoted videos that depicted rape, revenge porn, and child sexual abuse.[36]
The
Internet Watch Foundation (IWF) found 118 instances of
child sexual abuse material on Pornhub between 2017 and 2019.[37] Pornhub rapidly removed this content.[38] An IWF spokesperson said that other social networks and communication tools posed more of an issue than Pornhub in regard to this type of content.[38] In 2020, the
National Center for Missing & Exploited Children reported that over 20 million reports of child sexual abuse material related to content on
Facebook, accounting for 95% of total reports, and that Pornhub and other MindGeek sites were the subject of only 13,000 reports.[39]
In response to abusive content on the site, an online petition calling for the shutdown of Pornhub gained over one million signatures throughout 2020.[40][41] The petition was started by Laila Mickelwait,[42] Director of Abolition at
Exodus Cry, a Christian anti-trafficking and anti-sex work non-profit,[43] and was addressed to the executives of
MindGeek, the parent company of Pornhub. The petition notes numerous instances of non-consensual and child abuse material on the website, including a child trafficking victim who was made a "verified model" by the site.[44] In response to the petition, Pornhub claimed they were committed to removing such material from the site.[45][46][47]
In December 2020,
Nicholas Kristof's opinion column in The New York Times described Pornhub as a company which "monetizes child rapes, revenge pornography, spy cam videos of women showering, racist and misogynist content, and footage of women being asphyxiated in plastic bags."[48] In response to the column, Pornhub announced it would prevent video uploads from unverified users and would disable video downloads.[49]Visa and
Mastercard also announced they would review their financial ties to Pornhub.[50][51][52] On 10 December 2020, Mastercard and Visa blocked use of their cards on Pornhub.[53][54][55] Pornhub told the New York Times that these claims were "irresponsible and flagrantly untrue".[56] Performer Siri Dahl criticized that the victims of Visa and Mastercard's actions were pornographic performers, while Pornhub continued to make most of its money through
banner ads.[57]
On 14 December 2020, Pornhub announced that all videos posted by unverified users had been removed from public access "pending verification and review".[58][59] This reduced the number of videos on the website from 13million to 4million.[7] In Brazil, according to Clayton Nunes, CEO of Brasileirinhas, the result of this action showed that the people who upload non-consensual pornography to Pornhub are the same people who upload pirated pornography.[60]
In the wake of these controversies, Vice has reported that individuals tied to
far-right and
Christian fundamentalist groups, which claim to be
anti-trafficking and
anti-pornography activists, have disseminated disinformation and made death threats towards Pornhub's staff and sex workers.[61]
A 2023 documentary, Money Shot: The Pornhub Story, covers the opposition to Pornhub and the views of pornographic performers. It interviews Kristof, a lawyer representing women suing MindGeek and a spokesperson to the anti-sex-trafficking group
National Center on Sexual Exploitation.[57]
In 2023 a tool developed by
Meta Platforms—Take It Down—was released. Participating platforms—including Pornhub—agree to remove non-consensual images or videos that users flag with the tool. Also participating are
OnlyFans,
Facebook,
Yubo, and
Instagram. The program relies on users uploading
hashes of images and cannot identify edited versions of the image.[62]
Non-pornographic content
Pornhub users have often uploaded non-pornographic content to the site, including posts of Hollywood films (under the belief that copyright holders would be less likely to look for uploads on Pornhub than on a mainstream video sharing service such as
YouTube), to monetize content deemed ineligible for monetization on YouTube, or as
memes and jokes. These videos often have
double entendre titles resembling porn films, such as a pirated recording of the musical Hamilton listed as "
Revolutionary Boys Get Dirty on American Politics",[63] a clip from the animated film Puss in Boots listed as "Hardcore
Pussy Gets Wrecked",[64] highlight compilations of
esports events tagged as a "gangbang",[65] and
Ryan Creamer videos, which feature comedic videos with sexual titles.[66]
In March 2020, Pornhub premiered
Leilah Weinraub's documentary Shakedown, which chronicles a black lesbian strip club of the same name in Los Angeles. The film streamed on the service throughout March, before being released via
Criterion Channel. Brand director Alex Klein stated that the film's premiere on Pornhub was part of "a larger general commitment Pornhub has to supporting the arts."[67]
Copyright infringement claims
In 2010, Mansef Inc. and Interhub, the then-owners of Pornhub, were sued by the copyright holding company of the pornographic film production company
Pink Visual, Ventura Content, for the copyright infringement of 95 videos on websites, including Pornhub, Keezmovies, Extremetube, and Tube8.[68] According to Ventura Content, the 45 videos were streamed "tens of millions of times"[69] and they claimed the piracy threatened the "entire adult entertainment industry".[70] The suit was settled in October 2010, with terms that remain confidential. The parties agreed that the site operators would implement digital fingerprint filtering on their sites.[71]Porn 2.0 sites such as these are seen as posing notable competition for paid pornographic websites and traditional magazine and DVD-based pornography.[72][73][74]
In July 2021, Pornhub launched Classic Nudes, an interactive guide of classic art from major institutions, as a means to help museums recover from the financial toll of the
pandemic. However,
The Louvre,
Uffizi Gallery, and
Museo del Prado sued Pornhub for copyright infringement, claiming that the museums had never "granted authorizations for the operation or use of the art."[75][76][77]
In 2014, researcher Conrad Longmore found that advertisements displayed by the sites contained malware programs, which install harmful files on users' machines without their permission. Longmore told the BBC that of pornography websites, Pornhub and
XHamster pose the greatest threat.[78]
In 2017, security firm
Proofpoint discovered malicious ads running on the site that had the potential to install override software on users' PCs. The ads had been promoted on the site for over a year without intervention from Pornhub.[79]
Products
Pornhub features
virtual reality videos that allow
360° viewing for premium customers. It can be used with the
PlayStation VR, though videos need to be downloaded from a computer and transferred via
USB.[80]
In 2015, Pornhub announced a planned
wearable device called the "Wankband"—a wristband that stores
kinetic energy during male masturbation, and can then be used to charge devices.[81][82] As of 2020,[update] Pornhub's website says that the product is in development.[83]
VPNHub
In May 2018, Pornhub launched a
VPN service known as VPNHub, a free service that offered a paid ad-free version.[84] VPNHub was operated out of Cyprus and was built with a partnership with US-based AppAtomic, with its servers located in the US.[85] According to TechRadar, VPNHub operated on the
StackPath server network.[86]
VPNHub claimed a no-logging policy,[87] but this has been questioned by a reviewer based on their actual practices surrounding advertiser data.[88]
Philanthropy
Pornhub has hosted events and campaigns to raise awareness of breast cancer. The first of these events took place in New York City on 24 April 2012, with the introduction of the "Boob Bus",[89][90] which offered free breast exams for passers-by, as well as teaching self-examination techniques to use at home.[89] Pornhub hosted a "Save the Boobs!" campaign in August 2012.[91][92] For every 30 videos viewed in Pornhub's "big tit" or "small tit" category in the month of October, the website offered to donate a penny to the
Susan G. Komen Foundation.[93] However, the Susan G. Komen Foundation rejected the offer, stating that they were not a partner of Pornhub, would not accept their donations and asked the company to stop using their name.[94] A total of 74,146,928 video views were watched, equalling approximately $24,716 worth of donations, which Pornhub subsequently tripled to $75,000.[95] Donations were split amongst several charities, including the Eileen Stein Jacoby Fund and Cancer Sucks Inc.[95][96]
For
Arbour Day 2014, Pornhub launched a weeklong
environmental campaign called "Pornhub Gives America Wood",[97] which started on 25 April 2014 and ended on 2 May 2014.[98][99]
The inaugural Pornhub Awards was held on 6 September 2018 at the Belasco Theater in
Los Angeles.
Kanye West was
creative director.[100] At the event, West debuted the music video for his song, "
I Love It".[101] The second annual show was held at the
Orpheum Theatre in Los Angeles on 11 October 2019 and
Bad Bunny headlined the event.[102][103] The third show was held online on 15 December 2020 and hosted by
Asa Akira. The fourth show did away with a ceremony and announced winners on 23 March 2022.
Search trends
Under the heading of Pornhub Insights, Pornhub regularly releases information extracted from its archive of searches: in what regions it is most used, female searches vis-à-vis male searches, the most popular search terms by year or area, variations in searches that parallel current events, and the like; in the first half of 2017, the top search term in the US was "
hentai", and 37% of searchers for
gay male porn are women. Every year, it releases a "Year In Review".[104] Because of this it has been called "the
Kinsey Report of our time".[105] According to research by data scientist
Seth Stephens-Davidowitz, 25% of female searches for heterosexual porn on Pornhub involved keywords searching for painful,
humiliating, or non-consensual sex.[106][107]
Pornhub have also reported on traffic trends and their relations to large events. Traffic was below usual levels during the
solar eclipse of 21 August 2017.[108] During the
2018 Hawaii false missile alert, web traffic to Pornhub in Hawaii fell by 77% (from typical Saturday figures) at 8:23am, after the alert was sent, and increased 48% above typical levels at 9:01am, after notification that the alert was erroneous.[109]
During the
COVID-19 pandemic, when Pornhub offered Pornhub Premium for free, worldwide traffic increased by 18.5%.[110][111]
Blocks and bans
Authorities and organizations throughout the world have implemented a variety of measures and strategies to restrict access to and use of Pornhub.
In 2011, European broadband provider
TalkTalk (formerly Tiscali) received some criticism because its internet filter failed to block Pornhub, for over a week. This was due to the issue of child internet safety.[2]
In January 2013, The Huffington Post commented that
CBS "refused to air a short commercial for adult-themed site Pornhub during the
Super Bowl on Sunday ... . The 20-second spot, which features an older couple sitting on a park bench (that's really all that happens), includes no explicit content."[112] It was rejected because the
Federal Communications Commission could hold CBS liable for endorsing pornographic content, as it is illegal to air pornography on US television.[112]
In September 2013, the website was blocked by the
Great Firewall in China.[113]
On 12 March 2014, Pornhub was blocked in
Russia because one actress looked too young, leading some viewers to think she was a minor.[114][115]
In September 2016, the site was blocked in Russia due to "spreading harmful information to children", and reinstated in April 2017 after specifying the age of users. The site requires Russian users to authenticate themselves via the social network
VK.[116][117]
In October 2018, the
Uttarakhand High Court reinstated a ban on Pornhub in
India but made it optional for ISPs to leave sites that are free of child pornography unblocked.[119] In order to circumvent the ban,[119][120] Pornhub established a
mirror website at Pornhub.net.[121][122]
In November 2020, the government of Thailand blocked Pornhub, amongst other pornography websites.[123]
On September 3, 2022, Instagram banned the website's Instagram account indefinitely.[124] It had 13 million followers and posted non-pornographic material. The ban was lobbied for by the
National Center on Sexual Exploitation and others.[125]
On December 16, 2022, Pornhub's
YouTube account was taken down, only a few days after they were removed from
TikTok.[126][127]
In February 2024, the Attorney General of the state of Texas sued Aylo/Pornhub for allegedly not obeying the state's legal age verification law.[128][129][130] As of March 2024, Pornhub and other Aylo owned website have blocked access in
Texas, due to the adoption of an age verification law which usually mandates age verification through the use of an
identity document. In states where Pornhub is blocked, a message is displayed criticizing such laws.[131]
In popular culture
Pornhub makes a prominent appearance in many scenes of the 2013 American romantic comedy film Don Jon.[132] Pornhub Vice President Cory Price explained that one of the film's producers approached the company in March 2012, seeking permission to use the Pornhub brand.[132] Price reviewed the movie's script and granted them permission, going as far as helping them find clips to use in the movie from their content partners (e.g.
Brazzers,
Mofos,
Digital Playground, and
Twistys).[132]Joseph Gordon-Levitt, director and actor in the film, edited the clips together into rapid-fire montages, also featured prominently in the film.[132]
Pornhub Community intro
In recent years, a three-second drum and bass jingle which plays at the start of Pornhub Community (amateur) videos has become a
cultural phenomenon, with Pornhub executives acknowledging its reach.[133][134] In 2020, a video of a student playing the jingle with his band at a talent show went
viral.[135][133][136] In 2021, a
TikTok trend went viral, where one plays the Pornhub community intro and gauges reactions to catch unexpected people who visit the website,[137][138][139] reflecting, according to some
feminist activists, the overconsumption of pornography across all social categories.[140] It is also played by viewers during
Twitch streams to elicit similar reactions.[141]
^Kristof, Nicholas (4 December 2020).
"The Children of Pornhub". The New York Times.
Archived from the original on 9 June 2021. Retrieved 12 June 2021.
^Brienza, Casey (12 September 2017).
"Review Essay on Everybody Lies by Seth Stephens-Davidowitz and The Incest Diary by Anonymous". A Sociologist's Bookshelf.
Archived from the original on 18 September 2017. Retrieved 17 September 2017. Let's look at a direct quote about just one of those disturbing findings from search data received from PornHub: "Fully 25 percent of female searches for straight porn emphasize the pain and/or humiliation of the woman—'painful anal crying,' 'public disgrace,' and 'extreme brutal gangbang,' for example. Five percent look for nonconsensual sex—'rape' or 'forced' sex—even though these videos are banned on PornHub. And search rates for all these terms are at least twice as common among women as among men. If there is a genre of porn in which violence is perpetrated against a woman, my analysis of the data shows that it almost always appeals disproportionately to women" (Stephens-Davidowitz 2017, 121).
^Kan, Michael (29 October 2018).
"Pornhub Launches New Domain to Beat Adult Website Ban in India". PC Magazine.
Archived from the original on 31 October 2018. Retrieved 2 November 2018. Pornhub is circumventing a new adult website ban in India by launching a mirror site—Pornhub.net—which went online amid reports the country had blocked hundreds of adult entertainment sites.