Populus is a market research company in the United Kingdom formed in 2003.
Populus co-founded the British Polling Council in 2004 and regularly publishes opinion polls on voting intention and as well as other political and commercial issues. [1] [2] It is also a member of the Market Research Society. [3]
Populus conduct telephone research using random digit dialing. [4]
In 2020 Populus became part of Yonder Consulting. [5]