General Manager | Adam Morath |
---|---|
Frequency | Fully digital |
Total circulation (December 2012) | 359,818 [1] |
Founded | 1937 |
Company | Recurrent Ventures [2] |
Country | United States |
Based in | New York City |
Language | English |
Website |
www |
ISSN | 1542-0337 |
Popular Photography, formerly known as Popular Photography & Imaging, also called Pop Photo, is a monthly American consumer website and former magazine that at one time had the largest circulation of any imaging magazine, with an editorial staff twice the size of its nearest competitor.[ citation needed] The magazine ceased print publication in early 2017 but began publishing as a web-only magazine in June 2018. It officially relaunched in December 2021. [3]
The first issue of Popular Photography was published in 1937. It was based in New York City [4] and owned by a number of companies during its lifetime, including Ziff Davis. [4] It was sold by Hachette Filipacchi Media U.S. to Bonnier Corporation in 2009. The magazine's last publisher was Steven B. Grune and its last editor-in-chief was Miriam Leuchter. [5]
One of its most well-known editors was American photographer and writer Norman Rothschild, whom Edward Steichen once called "the man who makes rainbows." [6]
In early March 2017, the magazine folded, owing to declining advertising revenues from the consumer-camera industry. [7] The March/April 2017 issue was its last. In May 2017, Bonnier was offering to fulfill PopPhoto subscriptions by sending other magazines. [8]
PopPhoto soft-relaunched as an online-only publication in June 2018, and officially relaunched in December 2021. [9]