Rafael Moreno Aranzadi (23 May 1892 – 1 March 1922), known as Pichichi, was a Spanish
footballer who played as a
forward.
He played for
Athletic Bilbao during the 1910s and 1920s.[4] He received his nickname because of his frail build.[5]
Club career
Born in
Bilbao,
Biscay, Pichichi played in his first
Copa del Rey final in March 1913 as
Athletic Bilbao, his sole club, lost 1–0 against
Racing Club de Irún. Later the same year, on 21 August, the same opponents, now renamed Real Unión, were invited to play the inaugural game at
San Mamés Stadium, and he scored the very first goal at the ground;[6] two months later, he also scored the first goal at
Real Sociedad's new
Atotxa Stadium in the opening fixture for that venue.[7]
Easily identifiable on the pitch due to a white cloth he tied to his head,[8] Pichichi subsequently played in five other domestic cup finals, winning four and netting a
hat-trick in the
1915 final as Athletic beat
RCD Español 5–0.[9][10] After returning from the 1920 Olympics, some supporters felt that his performances were no longer measuring up to his 'star' status, and this criticism caused him to abruptly quit playing altogether in order to become a
referee.[11]
Pichichi died on 2 March 1922 at age 29 from a sudden attack of
typhus,[12][9] with the grief among the fans at the shock news heightened with regret for the acrimonious manner in which their hero had departed the club.[9] He scored a total of 83 goals in 89 games for his only team.[13][14]
Pichichi's father was mayor of Bilbao,[9] and he was
Miguel de Unamuno's nephew.[16] Both he and his future wife were immortalised in a painting by
Aurelio Arteta (although it is said that the image originally depicted teammate
José María Belauste, and came to be known as a representation of Pichichi and his fiancée following his death[citation needed]).[17][9]
In 1926, a
bust was erected in Pichichi's honour at the San Mamés Stadium. It was tradition for teams visiting the ground for the first time pay homage by leaving a bouquet of flowers at its base.[18] Despite concerns that it might not be accommodated at
Athletic's new ground,[19] a suitable spot was identified at the entrance to the players' tunnel, allowing the tradition to continue at the new location from 2013 onwards.[20]