Paul Lauer | |
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Born | March 19th, 1962 |
Nationality | American |
Website | http://motiveentertainment.biz |
Paul Lauer is an American entrepreneur, marketer, and author. He is the Founder, President, and CEO of Motive Entertainment, a Los Angeles based marketing and content development company. [1]
Lauer designed and executed the grassroots marketing campaigns for Mel Gibson's The Passion of the Christ, [2] The Chronicles of Narnia, [3] Polar Express, [4] Rocky Balboa, [5] Mark Burnett's The Bible Series and Son of God, among others. [6]
Lauer has been noted as one of Advertising Age's Top 50 Marketers of the Year. [7] He also founded YOU! Magazine for teens (published in six languages with 3,800,000 copies distributed) [8] and has produced the World Youth Day Music Festival for 100,000+ attendees (Denver, 1993), produced documentary television, and co-authored four books. [9]