Paste is an American monthly
music and
entertainment digital
magazine, headquartered in
Atlanta, Georgia,[1] with studios in Atlanta and
Manhattan,[2] and owned by Paste Media Group. The magazine began as a website in 1998. It ran as a print publication from 2002 to 2010 before converting to online-only.[3]
History
The magazine was founded[4] as a quarterly in July 2002 and was owned[5] by Josh Jackson,[6] Nick Purdy,[7] and Tim Regan-Porter.[8]
In October 2007, the magazine tried the "
Radiohead" experiment, offering new and current
subscribers the ability to pay what they wanted for a one-year subscription to Paste.[9][3] The subscriber base increased by 28,000, but Paste president Tim Regan-Porter noted the model was not sustainable; he hoped the new subscribers would renew the following year at the current rates and the increase in web traffic would attract additional subscribers and
advertisers.[10]
Amidst an economic downturn, Paste began to suffer from lagging
ad revenue,[11] as did other magazine publishers in 2008 and 2009.[3] On May 14, 2009, Paste editors announced a plan to save the magazine, by pleading to its readers, musicians and celebrities for contributions.[12] Cost-cutting by the magazine did not stem the losses.[13] The crux cited for the financial troubles was the lack of advertiser spending.[3]
In 2009, Paste launched an hour-long TV pilot for
Halogen TV called Pop Goes the Culture.[14]
On August 31, 2010, Paste suspended the print magazine, but continues publication as the online PasteMagazine.com.[3][15]
In November 2023, Paste Magazine acquired two
G/O Media properties—the US-based news and culture site
Jezebel, along with the left-leaning news and opinion site
Splinter, after the site closed down.[16] It also purchased
The A.V. Club, another former G/O Media property, in March 2024.[17]
Daire, Seth (February 29, 2008).
"Spotlight: Paste Magazine". The Christian Imagination.
Archived from the original on November 5, 2018. Retrieved November 5, 2018.