Product type | Hair products |
---|---|
Owner | Marico |
Produced by | Marico |
Country | India |
Markets | Asia |
Previous owners | Bombay Oil Industries |
Website |
www www |
Parachute is a brand name for a range of coconut-based oil manufactured by Marico.
Parachute is the flagship brand of Marico. Before the 1992 economic liberalisation in India, the government classified vegetable oils as an essential commodity. [1]
In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. Parachute's market share rose to 70% within ten years. [1]
Marico makes two kinds of coconut oil, Parachute edible grade hair oil, and Parachute Advansed Hair oil.
Parachute edible oil contains 100% coconut oil, whereas Advansed hair oil contains coconut oil along with fragrance and Vitamin E.