Pinoy Interactive Entertainment (also known on-air as PIE and stylized as PiE) was a Philippine
free-to-airtelevision channel co-owned by
ABS-CBN Corporation (operates as its main content provider),
Kroma Entertainment and 917Ventures, in partnership with
Broadcast Enterprises and Affiliated Media. The name is derived after
Pie, a baked pastry dish made of dough casing that contains various sweet or savory filling ingredient. The channel consists of different traditional and digital (known as "tradigital") entertainment programs for games, talk and variety shows mixed with real-time interaction format that can be viewed at any device, dubbed as the country's first multiscreen and real-time interactive entertainment channel. It broadcast nationwide on television via digital terrestrial through
BEAM TV on its flagship station
Channel 31, cable and satellite providers (until December 31, 2023), as well as worldwide via online through PIE's YouTube channel, its official website and
GCash's GLife (since May 28, 2022), which operates from 11:00 am to 11:00 pm (except
Holy Week yearly where it signs off from
Maundy Thursday at midnight until
Easter Sunday at 11:00 AM). [1][2]
Background and history
On April 6, 2022,
Ayala Corporation-owned
Globe Telecom ventured into media and entertainment industry by launching a multi-platform innovative tradigital entertainment company,
Kroma Entertainment (formerly Sphere Entertainment) through 917Ventures Retirement Fund, which primarily owns
Anima and
Upstream PH.[3][4] On the same day, Kroma Entertainment announced its co-ownership with
ABS-CBN for its new offering Pinoy Interactive Entertainment or PIE, with ABS-CBN served as its main content productions provider while Kroma Entertainment as its technological innovative interaction format backed by 917Ventures, and can be accessible to reach 11 million households in partnership with
Broadcast Enterprises and Affiliated Media for digital terrestrial broadcast and 85 million digitally-connected online users.[5][6]
It started its test broadcast on April 25, 2022, showcasing unprompted daily questions each day until May 15, followed by a seven-day "Countdown to TagumPIE" special on May 16–22, and made its official launch on May 23, 2022.[7][8][9] Following the implementation of changes in PIE Channel's programming on September 12, 2022, the channel has been made available to international viewers through its YouTube channel.
On November 24, 2023, Kroma Entertainment announced that the channel will transition as fully online platform starting January 1, 2024. Its terrestrial broadcast on digital free-to-air television, cable and satellite had ceased broadcasting at 11:00 PM of December 31, 2023, with Playlist as its final program aired on the channel.[10]
The following list are well-known celebrities and online influencers that served as the channel hosts in their respective programming blocks, dubbed as "PIE Jocks":[11][12][13][14]
Mukhang Perya
Eric Nicolas (formerly from Sinong Manok Mo)
Nicki Morena (formerly from PIEnalo, Shoutout TV & Matching Matching)
Cianne Dominguez
Gello Marquez (formerly from Pak Palong Follow, Pak Na Pak Palong Follow and Pak Na Pak!)
Gillian Vicencio (formerly from Para Sa All and Ur Da Boss)
Kevin Montillano (formerly from PIEnalo, Shoutout TV & Matching Matching)