Oracle Fusion Applications (OFA) are a suite of applications built on Oracle Cloud that include cloud-based applications for enterprise resource planning (ERP), enterprise performance management (EPM), supply chain management and manufacturing (SCM), human capital management (HCM), and customer experience (CX). [1]
Oracle Fusion Applications were launched in September 2010 and released one year later at OpenWorld 2011. [2] [3] The name refers to the fact that each application runs in the cloud and shares one underlying platform, which means that data can be shared between them. [4] This is different from many cloud applications that exist in isolation and are not interoperable. [4] Oracle also developed "coexistence" processes that extend across all Oracle Applications so that users could adopt what they needed from Fusion while still using existing on-premise applications. [4] [5]
Oracle Fusion Applications were originally envisioned and pitched as an enterprise resource planning suite—a combination of features and functionalities taken from the Oracle E-Business Suite, JD Edwards, PeopleSoft, and Siebel product lines. [2] [3] The suite was built on top of the Oracle Fusion Middleware technology stack; both layers implement the Oracle Fusion Architecture, which leverages the capabilities of service-oriented architecture. [6] [7] Companies can deploy Fusion cloud applications in a private cloud, public cloud, hybrid cloud, or a private cloud built and managed by Oracle Cloud Services. [8]
In September 2021, Oracle launched Fusion Marketing as part of Oracle Advertising and CX. The system uses artificial intelligence to automate digital marketing campaigns and identify qualified leads. [9]