The Office of Digital Strategy (ODS) is an Executive Branch agency that promotes the U.S. president's messaging through digital and social media. It is part of the
White House Office and is led by the Assistant to the President and Director of Digital Strategy, who reports to the
White House Chief of Staff. The incumbent director is Christian Tom.
Role
The Office of Digital Strategy (ODS) manages the President’s online communications across social media, digital influencers and creators, and creative production. This consists of the Platforms (social media) team, Video Team, Creative Design team, and the Digital Engagement and Partnerships teams. The department also collaborates with other teams, including Congressional offices and Cabinet agencies, on digital initiatives and event coverage.[1]
Obama administration
Nate Lubin headed the office for part of president
Barack Obama's tenure.[2] Jason Goldman succeeded Lubin in 2015, serving as the first-ever U.S. Chief Digital Officer. [3] Clay Dumas was the chief of staff for the Office of Digital Strategy, and Ashleigh Axios also worked in the office during Obama's presidency.[4] Peter Welsch also had a role.[5]
Trump administration
Ory Rinat was the chief digital officer for
Donald Trump's administration.[6] The Trump administration reworked the
Whitehouse.gov website and managed various social media tools, including
Twitter, to communicate its messaging.[7]