Objectified is a feature-length documentary film examining the role of everyday non-living
objects and the people who design them, in our daily lives. The film is directed by
Gary Hustwit. Objectified premiered at the
South By Southwest Festival on March 14, 2009.
According to Swiss Dots Production, the film is the second part of the three-film series
Design Trilogy,[1] the first being
Helvetica about the famous typeface, and the third and final film being the documentary Urbanized.
Appearing characters
Paola Antonelli - Design Curator, Museum of Modern Art (New York)
Chris Bangle - Former Design Director, BMW Group (Munich)