"Now Is the Time" | |
---|---|
Single by Jimmy James and the Vagabonds | |
B-side | "Want You So Much" |
Released | 1976 |
Studio | Pye Studios |
Genre | |
Length | 3:35 |
Label | Pye Records |
Songwriter(s) | A-side:
Biddu B-side: J. James |
Producer(s) | Biddu |
"Now Is the Time" is a pop song written in 1976 by Biddu. [2] It was recorded that year by Jimmy James and the Vagabonds. The track appeared in the Top 10 of the UK Singles Chart. [3]
The song's recording was made at Pye Studios in London, England, under the tutelage of the song's writer and record producer, Biddu, and was released on Pye Records. [2] The track first appeared in the UK Singles Chart on 17 July 1976 and, in a nine-week chart run, it peaked at number 5. [4] It was the third and final UK chart hit single for the ensemble. [4]
The song's lyrics spoke of environmental issues, urging people to take immediate action. [5] Robin Carmody of Freaky Trigger praised the song as a "heartbreakingly naive" example of "singalong mid-70s pop". [1]
The single was released in many countries including Australia, Belgium, Canada, Germany, Ireland, Italy, New Zealand, and Portugal. [2] In the Netherlands, the song peaked at number 4 in the Dutch Single Top 100. [6]
The song later appeared on a James compilation album, Now Is the Time, issued by Secret Records in 2014. [7] The song has also been included in numerous various artists compilation albums. [8]