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This article is about the 2018 song by Yves Tumor. For other song, see Noid (disambiguation).
"Noid"
Single by Yves Tumor
from the album Safe in the Hands of Love
Released24 July 2018 (2018-07-24)
Genre
Length3:23
Label
Songwriter(s)Yves Tumor
Yves Tumor singles chronology
"Noid"
(2018) 		"Licking An Orchid"
(2018)

"Noid" is a song by American experimental electronic music artist Yves Tumor. Written by Tumor, it was released on July 24, 2018, as the first single from Tumor's third studio album, ' ' Safe in the Hands of Love' ' on Warp Records (2018). The song is an anthemic comment on police brutality. It was produced by Yves Tumor, with Justin Raisen as co-producer and recording engineer. [1] [2] [3]

"Noid" samples " Grace" by Sylvia St. James. [4] It has a "percussive, string-sample lead" and a "hook-laden chorus" with Tumor singing lyrics invoking "fear and trauma induced by police brutality" and expressing his experience of PTSD and depression. [5]

The song received favorable reviews from music critics who applauded the song and its accompanying music video calling it gritty, propulsive, jarring and captivating. [1] [2] [6] [7] [8]

Music and lyrics

Noid is a pop rock song with a "driving drumbeat", upfront vocals and a verse/chorus structure. [7] Pitchfork describes instrumentation with an "upbeat pulse" and Tumor singing "with a rasp obliquely echoing Marvin Gaye's "What's Going On".  Halfway into the song, "the beat grows more complex, the bass starts falling out of key, and the strings give way to faraway shrieks and low electronic groans" transforming into "a jagged, toothy snarl".  The song incorporates canned strings, chunky dance beat and a buoyant bassline. [2]

Music video

An accompanying music video directed by Andreas Brauning shows Tumor walking around streets of downtown Los Angeles where he witnesses and becomes a victim of police abuse on the street, shot with "bird's-eye views and frenetic camerawork". [9] [10] Rolling Stone described the video as a "jarring examination of the police state". [1] Connor Duffey of Stereogum praised Tumor's "uneasy, fiery performance", calling it his "most upfront and vulnerable" and saying he "continues shedding his outer veil." described "bird's-eye views, frenetic camerawork".

Critical reception

Sasha Geffen for Pitchfork called the song "neo disco" praising it as a "beautiful new strain of pop darkness" describing "a haunted vat of explicit despair" and declaring "Tumor smashes together genres into jarring and captivating contrasts." The Guardian called it "wonky pop". [11] The Fader praised the song calling it "stunning fruit"..."propulsive" while describing its "haunting vocals". [6] For Stereogum, Sam Tornow opined "What it lacks in experimental instrumentation, it makes up for in its dark lyrics". [10] Steve Erickson for GCN ( Gay City News) commented the song "flipped a sample of Sylvia St. James’ disco song “Grace” into a club-ready bop" describing it as "about PTSD, police brutality, and the alienating reality of African-American life" and the production coming apart at the seams halfway through, "reflecting the lyrics’ anxiety." [4] Spyros Stasis opined "... the main theme carries on as a mantra while the background explodes through the distorted presence, which verges towards a free rock rendition, spawning disorienting sonic artifacts." [12]

Personnel

Credits adapted from the liner notes of Safe in the Hands of Love. [13]

Musicians

  • Yves Tumor – vocals
  • Luke Niccoli – bass guitar
  • Evan Johns – drums
  • Andreas Emanuel – electric guitar
  • Sylvia St. James - performer [samples from "Grace"]

Technical personnel

  • Yves Tumor – production
  • Justin Raisen – co-production; engineering
  • Mahssa Taghinia – executive production, management
  • Luke Niccoli – additional production, additional engineering, additional editing
  • Paul Corley – mixing
  • Dave Cooley – mastering

References

  1. ^ a b c Blistein, Jon (2019-01-31). "Yves Tumor Battles Police Brutality in Gritty 'Noid' Video". Rolling Stone. Retrieved 2022-12-16.
  2. ^ a b c "Yves Tumor: "Noid"". Pitchfork. Retrieved 2022-12-16.
  3. ^ "Yves Tumor". The New Yorker. Retrieved 2022-12-16.
  4. ^ a b Erickson, Steve (2020-04-03). "Yves Tumor's Latest Outstrips Past Successes – Gay City News". gaycitynews.com. Retrieved 2022-12-16.
  5. ^ "The Quietus | Reviews | Yves Tumor". The Quietus. Retrieved 2022-12-16.
  6. ^ a b "Yves Tumor shares new song "Noid"". The FADER. Retrieved 2022-12-16.
  7. ^ a b "Navigating The Many Styles Of Yves Tumor". Stereogum. 2018-09-12. Retrieved 2022-12-16.
  8. ^ Bruce-Jones, Henry (2018-07-25). "Yves Tumor drops baffling indie pop jam 'Noid' on Warp". Fact Magazine. Retrieved 2022-12-16.
  9. ^ "Yves Tumor Tells an Important Story in "Noid" Video". Hypebeast. 2019-01-31. Retrieved 2022-12-16.
  10. ^ a b "Yves Tumor - "Noid" Video". Stereogum. 2019-01-31. Retrieved 2022-12-16.
  11. ^ "Yves Tumor review – a star-making statement of intent". the Guardian. 2022-03-12. Retrieved 2022-12-16.
  12. ^ "The Surreal Touch of Yves Tumor Reaches New Heights on 'Safe in the Hands of Love', PopMatters". PopMatters. 2018-09-25. Retrieved 2022-12-16.
  13. ^ Safe in the Hands of Love (LP liner notes). Yves Tumor. Domino Recording Company. 2018. WARPLP293.{{ cite AV media notes}}: CS1 maint: others in cite AV media (notes) ( link)
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