No Surrender is an annual
professional wrestlingevent produced by
Total Nonstop Action Wrestling. It was originally produced as a
pay-per-view (PPV) event. The first one was held in July 2005, but when the PPV names were shuffled for 2006, it was moved to September. In December 2012, TNA announced that the event was canceled. The last event took place in the
TNA Impact! Zone in September 2012.[2] It was resumed as a special episode of Impact Wrestling between 2013 and 2015 and was then revived as an
Impact Plusevent in 2019.[3]
On December 4, 2023, TNA announced that No Surrender would take place on February 23, 2024 at the Alario Center in Westwego, Louisiana.[4]
Also at Hard To Kill,
Moose would defeat
Alex Shelley to win the
TNA World Championship.[6][7] Later on the February 1 TNA Impact!, Shelley would confront Moose and his stable, The System (
Brian Myers,
Eddie Edwards, and
Alisha Edwards), notifying them that he was invoking his rematch clause at No Surrender.[9] The following week, TNA announced that the match will be held under "No Surrender Rules," where the match can only end when one of the participant's respective cornermen throw in the towel on their behalf. Moose will be cornered by Myers and Edwards of The System, while Shelley will be cornered by Intergalactic Jet Setters (
Kushida and
Kevin Knight).[10]
At the end of the January 25 episode of TNA Impact!, a vignette aired signaling the TNA debut of
Mustafa Ali.[11][12] The following week,
TNA X Division ChampionChris Sabin was having a backstage interview, only for another video by Ali to play on the monitor, making his intentions for the title clear.[13][14] On February 5, TNA announced on their website that Ali will challenge Sabin for the X Division Championship at No Surrender.[15]
At Hard To Kill,
Decay (
Havok and
Rosemary) returned to TNA and defeated MK Ultra (
Killer Kelly and
Masha Slamovich) to win the
TNA Knockouts World Tag Team Championship.[6][7] Decay had been competing as The Death Dollz (Jessicka and Courtney Rush) for a majority of the past year before returning to their guises as Decay. Since losing the titles, MK Ultra had turned heel, viciously attacking their opponents while looking to enact their rematch clause. TNA would announce on February 13 that the rematch will take place at No Surrender.[16]
On the February 8 episode of TNA Impact!, after
Josh Alexander defeated
Alan Angels, Alexander was seemingly attacked by a fan, who was later revealed to be
Simon Gotch.[17][18] The following week, Gotch appeared on Angel's "Sound Check" talk show, explaining that he was instrumental in Alexander signing with TNA in 2019, as he was his final opponent on the independent circuit before
Scott D'Amore offered Alexander a contract. Alexander would break into the segment and attack Gotch afterward, to which TNA announced a match between the two men at No Surrender.[19][20][21]
On the January 18 TNA Impact!,
Frankie Kazarian turned heel by attacking
Eric Young after the two had lost a tag team match, exclaiming that 2024 was to be "his year".[23][24] Two weeks later, Kazarian explained his actions in the ring, saying he saved TNA when he re-signed in 2023, but after a career of simply being a "soldier" for the promotion, he vowed to be remembered as a "king," which is what he called Young.[13][14] Young would challenge Kazarian to a match on the February 22 TNA Impact!, but Kazarian refused, instead sitting on the entrance ramp while sending
Big Damo (Young's former
Sanity stablemate in WWE) to wrestle Young in his stead. Young would get the win over Damo.[25][26] Young would again challenge Kazarian to a match, this time at No Surrender. TNA would make it official, with the stipulation being that the winner would receive a TNA World Championship match at
Sacrifice.[27]