No Mercy is the debut studio album by Puerto Rican rapper
Daddy Yankee and was released in April 1995 by independent labels
White Lion Records and BM Records.[1] Daddy Yankee made the album alongside
reggaeton pioneer
DJ Playero. This album had rhythms of
hip hop,
reggae and
dancehall. During this time, Daddy Yankee was known as "Winchesta 30-30" or "Winchesta Yankee". After his completion of No Mercy, he began to sell his
cassettes in various stores and clubs, and performing for free in high school dances and private parties. After his mild success of No Mercy, many producers and artists began to work with him, taking then the name "Daddy Yankee".