Nick Baker | |
|---|---|
 | |
| Education | Hotel management and marketing |
| Alma mater |
University of Brighton Cornell University |
| Occupation | CEO |
| Employer | Outdoria |
| Website | Nick Baker on LinkedIn |
Nick Baker is an Australian business executive and CEO of Outdoria. Baker previously worked as the chief marketing officer for Tourism Australia, a position he held from 2007 to 2015. [1] He also served as the CEO of RedBalloon between 2015 and 2017. [2]
Career
Baker was the executive general manager of marketing for Ayers Rock Resort when it acquired P&O Resorts. [3] Baker worked his way up through operations before starting his career in marketing. He was working for a new hotel opened in Brighton in England when he was promoted by the general manager to sales and marketing manager to help turn around the business. [3] Baker was transferred to Hong Kong, where he worked across Asia in a sales and marketing role, and eventually to Australia in the mid-1990s to work on the Sydney Harbour Marriott Hotel. He worked approximately 10 years for Voyages Hotels & Resorts prior to becoming the CMO of Tourism Australia. [3]
Baker became the chief marketing officer of Tourism Australia in 2007. This was a year after an infamous tourism campaign called So where the bloody hell are you?. [3] Baker was responsible for helping transform the marketing of Tourism Australia, which included the creation of several success marketing campaigns. [3] AdNews credits Baker with implementing three of the most successful campaigns in the history of Tourism Australia, including bringing Oprah Winfrey to Australia which also brought an increase in tourism. [4] [2] He is also credited with integrating social media into Tourism Australia's tourism campaigns. [5]
Baker left Tourism Australia in 2015 and became the CEO of RedBalloon. He was hired to replace former CEO Kristie Buchanan who left the company to start a family. [4] He departed the company in 2017 as part of its organizational restructure. [6] He then took a position as CEO of Outdoria. [7]
Awards and recognition
In 2013, Baker was honored as Marketer of the Year by the Association for Data-Driven Marketing and Advertising. [8] The following year he received the same honor from the Australian Marketing Institute. [9]
References
- ^ Cameron, Nadia (20 October 2014). "Tourism Australia CMO Nick Baker resigns". CMO. Retrieved 22 July 2015.
- ^ a b Kimmorley, Sarah (13 March 2015). "The man who brought Oprah to Australia is now the CEO of RedBalloon". Business Insider. Retrieved 22 July 2015.
- ^ a b c d e Herbison, Michelle (25 February 2015). "Nick Baker: the exit interview". Marketing. Retrieved 22 July 2015.
- ^ a b "Ex Tourism Australia CMO Nick Baker joins RedBalloon as CEO". AdNews. 12 March 2015. Retrieved 22 July 2015.
- ^ Cameron, Nadia (23 May 2013). "Tapping into social experience: Tourism Australia". CMO. Retrieved 22 July 2015.
- ^ Cameron, Nadia (10 July 2017). "RedBaloon CEO, CMO depart as part of organisational restructure". CMO. Retrieved 12 February 2018.
- ^ Cameron, Nadia (26 July 2017). "Nick Baker re-emerges as CEO of Outdoria and Go See Australia". CMO. Retrieved 12 February 2018.
- ^ Cameron, Nadia (4 November 2013). "Tourism Australia's Nick Baker crowned ADMA Marketer of the Year". CMO. Retrieved 22 July 2015.
- ^ "2014 Awards for Marketing Excellence Gala Dinner". Australian Marketing Institute. Retrieved 22 July 2015.