A naming firm is a type of
marketing service that specializes in the linguistic art and science of product and company
onomastics.[1][2][3]
Naming firms develop
brand names and
product names that are typically categorized as evocative, descriptive, invented or experiential.[4] They often suggest taglines or positioning statements, and might also consult on logo design and
corporate identity.[5] Some agencies also include market research and consumer focus group testing.[6][7][8]
Most naming professionals provide trademark services as part of their process, vetting names through a global trademark screening.[9] Legal counsel is generally secured for trademark registration and application activities.[2][10]